Instagram Demographics and User Statistics: A Closer Look at Age Distributions, Gender Balance, and User Counts
In the digital age, Instagram continues to dominate social media platforms, with over 2.7 billion monthly active users worldwide in 2025. The platform's growth shows no signs of slowing, as it attracts users from various demographics and income levels.
Demographics
Instagram has become a staple among younger generations. Over half of millennials and two-thirds of Generation Z are active users on the platform. Among age groups in the US, 76% of people aged 18-24 use Instagram, making up the largest group. This is followed by 66% of people aged 30-49, 36% of people aged 50-64, and 19% of people aged 65 and above.
Income Levels
Instagram usage is not confined to a particular income bracket. In the US, 40% of people earning less than $30,000 use Instagram, while 47% of people earning between $30,000 and $69,999 use the platform. This trend continues, with 54% of people earning between $70,000 and $99,999 and 58% of people earning more than $100,000 using Instagram.
Gender
Globally, Instagram's user base is almost evenly split by gender, with 46.3% female and 52.5% male users aged 18+. In the US, the distribution is slightly more skewed towards females, with 55.4% of users being female and 44.6% male.
Location
Instagram usage varies across urban, suburban, and rural areas in the US. 55.4% of people living in urban areas, 54% in suburban areas, and 39% in rural areas use Instagram.
Education
Instagram usage also correlates with education levels. In the US, 41% of people educated at high school or less, 51% of people educated at the college level, and 57% of people educated at more than college level use Instagram.
Usage Statistics
In the US, across all devices, the average time spent on Instagram per day is 33.1 minutes among users ages 18+. This figure is slightly higher for users on Android devices, who spend an average of 32.4 minutes per day on the app.
Notable Users
The top-ranked list of Instagram accounts is dominated by celebrities from music, sports, and entertainment. Cristiano Ronaldo and Selena Gomez hold the 2nd and 4th spots, respectively.
Time to Post
The best time to post on Instagram is between 9:00 am and 1:00 pm. Tuesdays at 10:00 am and Thursdays between 9:00 am and 11:00 am are particularly optimal for engagement.
In conclusion, Instagram continues to be a powerful social media platform, with a diverse user base that spans various demographics, income levels, and locations. Its popularity, combined with strategic posting times, makes it an essential tool for businesses and individuals looking to connect with their audience.
