In their ongoing partnership, Intralot collaborates with Magnum Corporation
Intralot and Magnum Corporation Sdn Bhd have entered into a significant 7-year partnership, with the aim of enhancing Magnum's gaming and lottery operations through advanced technology. This partnership centers around the implementation of Intralot's flagship platform, LotosX Omni, which is designed to offer a comprehensive suite of services across both retail and online channels.
The LotosX Omni Ecosystem
LotosX Omni is a cutting-edge gambling platform designed by Intralot. It integrates retail and digital channels, allowing customers to access games across various platforms, including mobile apps, websites, and physical retail points. This ecosystem supports a wide range of services, including game management, player management, payment processing, BI & analytics, and more.
Implementation Details
The implementation of LotosX Omni by Intralot for Magnum Corporation involves several key steps. These include seamlessly integrating the platform with Magnum's current infrastructure, tailoring it to meet the specific needs of the Malaysian market, providing comprehensive training for Magnum staff, and strategically launching the platform with supportive marketing campaigns.
Enhancing Customer Experience
The introduction of the LotosX Omni ecosystem is expected to significantly enhance the customer experience for Magnum Corporation's users in several ways. It will allow for an omnichannel experience, personalized content, and enhanced security. Dato' Lawrence Lim Swee Lin, CEO of Magnum Corporation Sdn Bhd, expressed pride in the ongoing partnership with Intralot.
Boosting Operational Efficiency
For Magnum Corporation, the operational efficiency benefits of the LotosX Omni ecosystem include streamlined operations, data-driven decision making, and cost savings. Intralot Australia's CEO, Marios Mitromaras, expressed pleasure at the continued collaboration with Magnum Corporation.
Overall, the partnership between Intralot and Magnum Corporation Sdn Bhd is aimed at leveraging advanced technology to modernize gaming experiences while boosting operational efficiency. The agreement spans a duration of 7 years, with options for two extensions of 5 years each. This partnership will encompass both retail and digital spaces for Magnum Corporation, aiming to connect with customers across conventional and digital channels. The strategic alliance between the two companies could last up to 17 additional years, with Intralot looking forward to deploying its cutting-edge technology and high-quality operating services as Magnum Corporation continues to modernize its player experience.
Smart-home devices and gadgets can be integrated into the LotosX Omni ecosystem, providing users with various channels to access Magnum's gaming and lottery services. As Magnum Corporation modernizes its player experience, technology will play a crucial role in enhancing operational efficiency and improving customer experience through personalized content, enhanced security, and streamlined operations.
