Impactful Communication Advancement in 2025: Focusing on Relevance, Perception, and Narrative for Impactful Dialogue
At the India Communication Summit 2025, Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing, and Communication at Nestle India, underscored the paramount importance of differentiating between content and communication for effective brand messaging. Mukherji posited that while content represents the core values and unique propositions of a brand, communication is the strategic delivery of this message across various platforms.
In his address, Mukherji emphasized the necessity of having a deep understanding of the audience's context to create communication that resonates with diverse consumer groups. He also highlighted the significance of tailoring content to match the unique characteristics of each platform, while maintaining a consistent brand voice.
In terms of strategic content creation, Mukherji stressed the importance of focusing on four key areas:
- Audience Engagement: Craft content that meets the target audience's needs, preferences, and aspirations to foster a genuine emotional connection.
- Platform-Specific Delivery: Adapt core messages for diverse channels such as social media, print, digital, and packaging, taking into account the unique properties and user behaviors of each platform.
- Brand Value Consistency: Ensure a unified brand voice throughout all communications to reinforce trust and recognition.
- Storytelling: Leverage narrative techniques to enhance engagement and memorability, turning information into captivating stories that audiences can relate to.
To further emphasize his approach to effective brand communication, Mukherji underscored the importance of harnessing data to create data-driven content that addresses real audience concerns and interests. By following these principles, brands can ensure their communication strategies are strategic, context-aware, and aligned with both their brand objectives and audience expectations.
- In his speech at the India Communication Summit 2025, Chandan Mukherji emphasized the importance of utilizing data-driven content to create communication that resonates with diverse consumer groups by addressing their real concerns and interests.
- The Director and Executive Vice President of Strategy, Marketing, and Communication at Nestle India, Chandan Mukherji, suggested that brands should focus on crafting content that meets the target audience's needs, preferences, and aspirations, fostering a genuine emotional connection, as part of their audience engagement strategy.
- Mukherji also proposed that for effective brand messaging, it is crucial to tailor content to match the unique characteristics of each platform while maintaining a consistent brand voice, emphasizing the importance of platform-specific delivery.
- In the realm of strategic brand communication, Chandan Mukherji highlighted the significance of leveraging narrative techniques to enhance engagement and memorability, turning information into captivating stories that audiences can relate to, as part of a comprehensive storytelling approach.
