Ikea incorporates Taskrabbit's booking service within their checkout process
Hey there! Here's an exciting update about Ikea and Taskrabbit joining forces to make your shopping experience even more hassle-free. According to the latest scoop, they've expanded their partnership, allowing for smoother assembly of your Ikea furniture (source: Thursday press release).
In the past, customers had to book Taskrabbit assembly separately after purchasing their Ikea goodies. But, not anymore! Now, you can conveniently book and pay for a Taskrabbit contractor to assemble your furniture while finalizing your Ikea purchases. This integration brings convenience to customers at Ikea locations in the USA, the UK, Canada, and Spain (source: announcement).
You might be wondering what this means for you, and here's the deal: this new integrated process neatly wraps up your shopping experience, making it less time-consuming from start to finish. Plus, it builds on their years-long partnership, further enhancing customer satisfaction (source: Dive Insight).
Ikea took their partnership with Taskrabbit to the next level in 2017 when their parent company, Ingka Holding BV, and its controlled entities bought the gig work platform (source: Dive Insight). The following year, they showcased their TaskRabbit At-Home Assembly service at six Ikea stores, which they expanded over time.
The integration seems to have been a winning move for Ikea. According to Taskrabbit's stats, there's been a whopping 50% increase in the share of shoppers buying assembly services through the new booking experience compared to before (source: announcement). Furthermore, returns have dropped 40%, and the average order value has increased nearly five-fold since adding the service at checkout, Taskrabbit notes.
Javier Quiñones, CEO of Ikea U.S., shared his thoughts: "Taskrabbit's assembly service has been a game-changer for our customers, offering them convenience and reliability, two must-haves when shopping at Ikea" (source: statement).
Ikea isn't stopping there. They're also working on making their products more affordable. In late 2023, after surpassing $6.3 billion in total sales, they reduced prices in U.S. stores and online and doled out $54.5 million in bonuses to two-thirds of their Ikea U.S. unit (source: Dive Insight).
So, there you have it! Ikea's integrated Taskrabbit service is here to make your shopping experience more enjoyable, convenient, and stress-free. Keep your eye on Ikea for more customer-friendly changes!
- The collaboration between Ikea and Taskrabbit, brought about through the acquisition of the latter by Ikea's parent company, Ingka Holding BV, in 2017, aims to revolutionize shopping convenience by integrating Taskrabbit assembly services directly into Ikea purchases.
- The new integrated system allows customers to book and pay for Taskrabbit contractors to assemble their Ikea furniture during the purchasing process at Ikea locations in the USA, the UK, Canada, and Spain.
- The integrated service has been met with success, with Taskrabbit reporting a 50% increase in the share of customers using assembly services through the new booking experience compared to before, leading to a 40% drop in returns and a nearly five-fold increase in the average order value.
- Ikea's strategic use of technology and finance, including the integration of Taskrabbit services and price reduction initiatives, reflects a commitment to customer satisfaction and convenience, with the goal of making the shopping experience more enjoyable and stress-free.
