Crushing the Competition with Powerful Partnership: Xtremepush and IGT PlaySports Join Forces
IGT PlaySports collaborates with Xtremepush for sports betting solutions integration.
Xtremepush, the undisputed champion of real-time CRM and loyalty marketing, has teamed up with IGT PlaySports, the mighty B2B omnichannel sports betting kingpin. This power couple aims to reshape the gambling landscape by providing a seamless, unified player data experience.
Now, IGT PlaySports' operator partners can merge player data from both land-based and digital systems, creating a single, powerful view. This holistic approach to data paves the way for personalized, real-time, and omnichannel messaging that propels engagement, loyalty, and player value skyward.
This strategic alliance tackles an age-old operator conundrum, bridging the gap between fragmented player behavior systems. Embracing loyalty apps, gamification, and real-time engagement journeys, this partnership empowers both digital and retail sportsbook operators to manage player lifecycles with unparalleled finesse — from first deposit through to dedicated retention.
To sweeten the deal, Xtremepush extends its digital marketing services to IGT's global customer base, working together to turbocharge sports revenues. This unique collaboration presents a golden opportunity for IGT PlaySports' North American clients to establish themselves as champions in the fiercely competitive, regulated market.
Moreover, the collaboration streamlines the process with out-of-the-box campaigns and modular integration designed to customize offers.
Tommy Kearns, CEO at Xtremepush, shares his excitement:
"Partnering with IGT PlaySports is a significant win for Xtremepush. Together, we're empowering operators to deliver personalized experiences in real-time, increasing player value across all channels. IGT's sterling reputation as a trustworthy and conscientious player in the market is second to none, and we're thrilled to help spearhead the next wave of growth for their customers."
Joe Bertolone, Senior Vice President, Sports Betting at IGT, echoes his sentiment:
"Our union with Xtremepush amplifies our value proposition. This union extends our offering, providing more avenues for our customers to enhance their profitability. The synergy between IGT's battle-hardened sports betting team and this robust tech portfolio will fortify PlaySports as the supreme sports betting solution in North America."
[1] Scanning the market landscape, this strategic union offers a plethora of benefits to sports betting operators:
- Enhanced Customer Relationship Management (CRM) through Xtremepush's acclaimed platform.
- Real-time, personalized, and omnichannel Engagement Strategies resulting in increased player value.
- Streamlined Player Lifecycle Management via loyalty applications and gamification.
- Plus, IGT PlaySports' partners also receive valuable Digital Marketing Expertise, boosting Return on Investment and fostering meaningful relationships with players.
[5] Thrilling details of the collaboration include:
- Integration of Xtremepush's technology with IGT PlaySports' existing offerings, bolstering their comprehensive sports betting solution.
- Targeted at the competitive, regulated North American Market, with a focus on empowering sports betting operators.
- Efficient Omnichannel Engagement capabilities, facilitating simplified management of player interactions across various platforms.
[1] This power couple formed by Xtremepush and IGT PlaySports promises a transformative impact on the sports betting industry, offering operator partners a more efficient customer relationship management (CRM) through Xtremepush's platform.
[5] The collaboration seeks to revolutionize the North American sports betting market, delivering real-time, personalized, and omnichannel engagement strategies, streamlined player lifecycle management through loyalty applications and gamification, and providing valuable digital marketing expertise to enhance Return on Investment and foster meaningful relationships with players. This partnership integrates Xtremepush's technology with IGT PlaySports' existing offerings, aiming to create a supreme sports betting solution in the competitive, regulated market.
