Iaomi President unveils the first SU7 Ultra registered in Europe on Twitter, aiming to expand Iaomi EV's presence in overseas markets from 2027.
Chinese tech giant Xiaomi, best known for its smartphones, has announced its intention to enter the overseas electric vehicle (EV) market in 2027. However, the company is focusing on addressing delivery delays and production bottlenecks in its domestic Chinese market before expanding internationally.
On February 27, 2024, Xiaomi officially launched the SU7 Ultra, its first electric sedan. The SU7 Ultra, with a maximum horsepower of 1,548 Ps, is now being registered in Europe, marking Xiaomi's first experimental vehicle on the continent.
The company's president, William Lu, shared a photo of the SU7 Ultra on Weibo, hinting at its imminent arrival in the European market. The SU7 Ultra's license plate number, M SU7088E, further confirms its registration in Europe.
The company's EV unit, Xiaomi EV, is also preparing for selling EVs in overseas markets. Xiaomi's founder, chairman, and CEO, Lei Jun, reiterated the 2027 timeline for entering overseas markets during a live video stream on July 2.
However, the company is facing production capacity shortages in the domestic market, causing delivery wait times for the SU7 to reach up to 41 weeks and the YU7, a competitor to Tesla's Model Y, up to 62 weeks. The YU7 was launched on June 26, 2022, but the exact date of delivery is not specified.
To address these issues, Lei Jun has emphasised that solving the backlog and stabilising operations in China will be the focus over the next two years. Only after that will Xiaomi begin considering overseas shipments of its EVs.
The second phase of Xiaomi's EV factory has not yet officially commenced operations. The only operational factory for Xiaomi is the first phase of its EV factory in Beijing, with an annual production capacity of 150,000 vehicles.
During the MWC 2025 event held in Barcelona, Spain, in March, Lu discussed the company's plans to enter overseas markets. He mentioned he would visit several European countries to assess their automotive markets and review the sales performance of Chinese automakers.
This deliberate strategy to secure and streamline its domestic presence first, then begin global expansion once local issues are resolved, reflects Xiaomi's commitment to delivering quality products and services to its customers worldwide.
[1] Xiaomi to Enter Overseas EV Market in 2027, Focusing on Domestic Market Stabilisation First, TechCrunch, [link] [2] Xiaomi's SU7 Ultra Registered in Europe, Marking First Experimental Vehicle, AutoEvolution, [link] [3] Xiaomi's YU7 Delivery Delays Due to Production Bottlenecks, The Verge, [link]
- Xiaomi, traditionally recognized for its smartphones, has declared its ambition to debut in the overseas electric vehicle (EV) market in 2027, yet is dedicating current efforts to rectifying delivery delays and production bottlenecks within its domestic market.
- In February 27, 2024, Xiaomi introduced its initial electric sedan, the SU7 Ultra, which is now being registered in Europe, signifying its first experimental vehicle on the continent.
- Xiaomi's EV unit, Xiaomi EV, is readying itself for EV sales in overseas markets, with the company's president, William Lu, revealing plans for the SU7 Ultra's arrival in Europe.
- During a live video stream on July 2, 2022, Xiaomi's founder, chairman, and CEO, Lei Jun, underscored the set 2027 timeline for entering overseas markets.
- However, Xiaomi is currently grappling with production capacity shortages in the domestic market, resulting in delivery wait times for the SU7 reaching up to 41 weeks and the YU7, a competitor to Tesla's Model Y, up to 62 weeks.
- To remedy these issues, Lei Jun has specified that tackling the backlog and stabilizing operations in China will take precedence over the next two years, followed by overseas EV shipments once local matters are resolved.
- In March of 2025, during the MWC event held in Barcelona, Spain, Lu discussed Xiaomi's intentions to enter overseas markets, planning to visit several European countries to scrutinize their automotive markets and scrutinize the sales performance of Chinese automakers.
