Hyundai Forgoes Super Bowl Ad Space, Yet Maintains Marketing Momentum via Jason Bateman Involvement
Hyundai has launched a new creative campaign, featuring actor Jason Bateman, that humorously portrays life's most dreaded experiences. The campaign, which is running during the NFL playoffs and the week of Super Bowl 2022, also promotes the Ioniq 5, Hyundai's latest all-electric vehicle.
In the campaign, Bateman represents various historical characters to illustrate the evolution of good inventions over time. The Ioniq 5 is portrayed as an improvement on these good inventions, symbolizing Hyundai's commitment to sustainable mobility.
While Bateman starred in Hyundai's Super Bowl ad in 2019, the latest campaign does not directly tie the Ioniq 5 to the concept of the 2019 advertisement. The 2019 ad aimed to entertain rather than explicitly showcase the Ioniq 5, as the vehicle was not yet launched.
The Ioniq 5 is part of Hyundai's new generation electric vehicle platform, called "e" for electric. Hyundai has announced plans to expand their electric vehicle lineup, including the Ioniq 5, which is set to revolutionize the electric vehicle market.
The campaign is not limited to television ads. It also includes Out-of-Home (OOH) advertising and will run on social media platforms during the week of Super Bowl 2022. The spots will also air during the NFL playoffs.
In conclusion, Hyundai's latest campaign with Jason Bateman humorously explores the evolution of good inventions, using the Ioniq 5 to symbolize the next step in this evolution. While the 2019 Super Bowl ad featured Bateman, the latest campaign marks the actor's promotion of the Ioniq 5, Hyundai's latest iteration of their all-electric vehicle.
[1] Hyundai's Latest Campaign with Jason Bateman [2] Hyundai's Ioniq 5: The Next Step in Electric Vehicles [3] Hyundai's 2019 Super Bowl Ad: "Elevator" [4] Hyundai's Electric Vehicle Strategy [5] Hyundai's New Generation Electric Vehicle Platform: "e"
- The evolution illustrated in Hyundai's latest campaign features the Ioniq 5, symbolizing Hyundai's focus on finance-driven innovation in the automotive industry and technology, with a commitment to sustainable mobility.
- The new-age Ioniq 5, part of Hyundai's 'e' platform, is set to make significant returns in the electric vehicle market, as the company aims to expand their finance-based transportation solutions with this all-electric vehicle.
- Despite Jason Bateman's appearance in Hyundai's 2019 Super Bowl ad, the latest campaign highlights a shift in the actor's role, from entertainment to promotion of the technologically advanced Ioniq 5, marking a new phase in the industry's finance-driven ventures.
