Guiding the Creation and Deployment of a Personal Shopper App for a Major National Retail Corporation
In the competitive world of retail, providing a seamless customer experience is key to success. For a renowned national fashion retailer known for its blend of classic and modern designs and exceptional in-store customer service, this was a challenge due to associates navigating multiple data sources. To address this issue, Clarkston Consulting was engaged to provide project management support for the design, development, and launch of the clienteling application.
The clienteling application, developed by Clarkston, aimed to simplify access to customer, product, inventory, and pricing data into a single application, enhancing the efficiency of associate-customer interactions. The goal was to create a "one-stop-shop" for associates, providing them with key customer details and streamlining data access.
Clarkston managed the full lifecycle of the project, from initial design to post-launch enhancements. They explored various mobile application platforms for the project and mapped the MVP functionality for the clienteling application. To ensure the application was delivered quickly, Clarkston fast-tracked the project, delivering a minimum viable product (MVP) within 90 days.
Throughout the development process, Clarkston gathered real-time feedback through demos and pilots. This feedback was invaluable in refining the application and ensuring it met the needs of the retailer and its associates. The application was successfully launched in over 400 stores ahead of the peak season, addressing the retailer's challenges in providing a seamless customer experience.
The clienteling application also enhanced visibility into customer purchase activity, promoting seamless associate-customer communication. Clarkston's approach emphasizes maintaining a strategic, long-term vision rather than quick fixes, which helps retailers build scalable and adaptable solutions that can grow with the business or be replicated across multiple units or locations.
Clarkston's project management support contributes by balancing urgent client needs with strategic, scalable, and integrated solutions. This approach ensures clienteling apps not only launch successfully but also fit cohesively into the retailer's long-term technology landscape and operational processes. The company's history of delivering technology and management solutions to retail sector leaders implies they bring industry-specific expertise needed to guide national fashion retailers through complex project lifecycles, from concept to launch.
In conclusion, Clarkston Consulting's project management support plays a crucial role in the design, development, and launch of clienteling applications for retailers, enabling them to provide a seamless customer experience and engage customers effectively across multiple locations.
- The clienteling application, developed by Clarkston, aimed to streamline data access for associates in retail operations, creating a "one-stop-shop" for customer, product, inventory, and pricing details.
- Clarkston's approach to the clienteling project involved exploring mobile application platforms, mapping MVP functionality, and fast-tracking development to deliver a minimum viable product within 90 days.
- Real-time feedback gathered through demos and pilots was crucial for refining the clienteling application, ensuring it met the needs of the retailer and its associates.
- Clarkston's project management aligns urgent client needs with strategic, scalable, and integrated solutions, ensuring the clienteling app fits seamlessly into the retailer's long-term technology landscape and operational processes.
- Given Clarkston's history of delivering technology and management solutions to retail sector leaders, they bring industry-specific expertise that can guide national fashion retailers through complex project cycles, from concept to launch, fostering seamless customer experiences.
