Google's New Search Generative Experience Uses AI to Simplify Complex Queries
Google has started testing its Search Generative Experience (SGE), a new feature that uses generative AI to enhance search results. This tool aims to simplify searches by providing quick summaries and tips, and even offering shopping assistance.
SGE is part of Google's Search Labs, a new program that allows users to try out experimental features. The rollout began recently, with select users gaining access to this innovative tool.
The primary goal of SGE is to help users understand complex topics more quickly. It does this by providing snapshots of information, making searches more efficient. Additionally, SGE can offer quick tips for specific questions and assist with shopping by suggesting products or services.
Google's new generative AI-powered search also aims to interpret user queries more effectively. This means it can handle typos or wrong words, leading to quicker and easier searches. Early users have reported mixed experiences, with some noting word-for-word content duplication and other hiccups, as the feature is still in its experimental phase.
Google's Search Generative Experience is now available to some users, offering a new way to interact with search results. By leveraging generative AI, SGE provides quick summaries and assistance, aiming to simplify complex searches. As the feature continues to develop, users can expect improvements based on feedback and testing.
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