Unveiling Germany's Prize Winners: Quality Champions 2025
Germany's Selection of Outstanding Quality Achievers for 2025
Facebook Twitter WhatsApp Email Print Copy Link The drive for quality is stronger than ever, as consumers are willing to splurge for a superior experience. These days, service providers and manufacturers who deliver top-notch quality are grabbing the attention of customers.
Thanks to the "Germany's Quality Champion" award, the German Institute for Service Quality and ntv are shining a light on companies that have excelled in this area. The awards are given in 66 diverse categories that mirror the various sectors of the German economy.
A whopping 43,467 customer opinions are behind this prestigious award. Here's how it works: customer satisfaction is assessed in areas like product/service quality, range, customer service, and reliability.
A multitude of features assessed
The assessment is comprehensive, encompassing aspects such as the value, durability, and craftsmanship of products, the advantages and functionality they offer, their ability to meet customer needs, the dependability of both products and services, various contact options (phone, email, chat, social media), how customer inquiries are handled, and the value and user-friendliness of websites. The willingness to recommend is also factored in.
In total, 932 companies were evaluated, with 561 providers making the final cut for individual evaluation based on feedback from 100 customers. The number of winners per category ranges from one to three, depending on the industry size and the total number of companies evaluated.
Privacy The German Institute for Service Quality (DISQ) is one of the most respected independent testing bodies. It evaluates provider service quality and compares products based on customer surveys and mystery shopping. The DISQ issues a trustworthy test seal, and many of its studies are carried out on behalf of ntv. For more information, visit www.disq.de
Quick Facts:
- Among the companies recognized as "Germany's Quality Champions" in 2025, only one has been explicitly named: Continental, within the car tires category, based on nearly 45,000 customer ratings across 560 brands[3].
- If you're curious about winners for other categories or industries under the "Germany's Quality Champion" program, the current data only covers the car tires sector, with Continental as the recognized winner[3].
- Tests
- Fitness
- Consumers
- In the process of evaluating Germany's Quality Champions, both the employee and community policies of providers have significant weight in the assessment, as they play a crucial role in customer service and reliability, key factors in the awards.
- The evaluations conducted by the German Institute for Service Quality (DISQ) also consider the impact of technology and finance on business operations, as these factors are essential to the durability, functionality, and user-friendliness of products and services, aspects that are thoroughly examined in the assessment process.
