Gamescom 2025: Audi, Hyundai Lead Auto-Gaming Revolution
Car enthusiasts and gamers alike can look forward to an exciting intersection of their interests at Gamescom 2025. The annual gaming event in Cologne will host several automotive giants showcasing their latest innovations, with Audi and Hyundai leading the pack.
Audi will make a splash at Gamescom 2025 with its gaming platform, AirConsole, designed specifically for vehicles. This comes after Mercedes-Benz's successful partnership with cloud gaming provider Boosteroid at Gamescom 2024, which allowed drivers to access over 1000 games via the MBUX system in parked vehicles.
Hyundai Motor Company will also participate in Gamescom 2025, bringing along the gaming-inspired INSTEROID vehicle. While other auto manufacturers attending Gamescom 2025 have not been officially announced, Audi has confirmed its presence and will present its legendary Le Mans racing car.
The event, scheduled from August 20 to 24, will not only feature car manufacturers but also gaming giants like Lego. Lego will showcase new theme worlds around popular gaming franchises such as Fortnite, Super Mario, Animal Crossing, and possibly Pokémon.
In a unique collaboration, Aston Martin and Chinese game developer HoYoverse will present the fantasy action RPG Zenless Zone Zero and an Aston Martin Vantage coupé in ZZZ design at Gamescom 2025. Additionally, Audi's 'Project Motor Racing' racing simulation will be available, with the fastest lap time winner receiving a prize.
Gamescom 2025 promises to be an exciting convergence of the automotive and gaming worlds. With Audi's AirConsole, Hyundai's INSTEROID vehicle, and collaborations like Aston Martin and HoYoverse's Zenless Zone Zero, visitors can expect innovative technologies and thrilling experiences.