Future of AI and Autonomous Vehicles in 2024: Mersive Technologies
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In a discussion among 40 AV/IT thought leaders in 2024, Theresa Benson, Vice President of Product Management and Marketing at Mersive Technologies, highlighted the current and future impact of AI and cloud integration on Professional Audiovisual (Pro AV) technology.
Benson emphasized that AI is revolutionizing the AV field, making experiences more personalized, efficient, and immersive. Currently, AI integration in Pro AV enhances video and audio quality, automates participant tracking, and improves meeting engagement and efficiency through features like auto-framing and smart camera controls. These AI-driven capabilities simplify setup and operation, delivering clearer visuals and sound, especially in hybrid and virtual collaboration environments.
Cloud integration supports these AI functions by providing scalable data processing and remote system management, enabling richer, data-driven event experiences and hybrid meeting environments. Looking ahead, Benson highlighted the rise of "agentic AI," which enables AV environments to be more responsive and intuitive by making systems communicate and interpret context seamlessly. This integration will reduce complexity, facilitate faster issue resolution, and make AV systems more reliable and autonomous.
Additionally, cloud-AI synergy will empower real-time AI features such as intelligent camera operations, content personalization, and privacy-conscious on-device AI processing, blending performance with security. Key future impacts Benson outlines include smarter AV environments, increased efficiency and reduced technical friction for AV/IT professionals managing hybrid events, enhanced user experience with intuitive, automated workflows and personalized content generation, integration of AI with cloud infrastructure to deliver scalable, low-latency, secure, and privacy-aware solutions, and support for immersive experiences combining AI with AR/VR technologies, further transforming storytelling and engagement.
Supervised machine learning models learn user behavior and synthesize it with larger datasets, while edge AI processes data on IoT devices and wearables, reducing latency. AI can help protect AV systems against threats and misuse by analyzing various data types and detecting irregularities and potential security threats. Cloud-based AI excels in heavy-duty data analysis, predicting behavioural and operational trends.
Benson hopes the AV industry prioritizes delivering secure, inclusive, and human-centric experiences. AI can adjust lighting and sound based on end-user preferences, time of day, season, and location. The AI-enabled era of AV holds incredible potential for the future, with AI assisting with acoustic adjustment based on room occupancy and purpose.
AI's role in AV involves balancing edge AI and cloud AI for optimal performance. Currently, 15 thought leaders are focused on esports, 28 on visualization technologies, 15 on streaming technologies, 15 on next-gen audio, and 15 manufacturers are supporting the industry in this context.
In sum, Benson portrays AI and cloud integration as central to evolving Pro AV systems into intelligent, adaptive platforms that power seamless collaboration, hybrid event innovation, and enriched media experiences both now and into the future.
- The synergy between cloud-computing and artificial-intelligence in Professional Audiovisual (Pro AV) technology, as discussed by Theresa Benson, is revolutionizing events by delivering scalable data processing for AI functions, leading to richer, data-driven experiences.
- In the future, technology advancements such as agentic AI and intelligent camera operations will be powered by AI and data-and-cloud-computing, resulting in smarter AV environments, automated workflows, and immersive experiences combining AI with AR/VR technologies.
