Free Streaming Service Introduced by Hisense: Hisense Channels
In a significant move for the connected TV landscape, Xumo and Hisense have announced the launch of Hisense Channels, a new free ad-supported streaming TV (FAST) service. This service, starting its rollout on August 14 on Hisense Google TVs, marks a step forward for both companies and the industry as a whole.
Xumo's enterprise business, which currently powers over 2,000 FAST channels across 30+ entertainment platforms and streaming services worldwide, is at the heart of this collaboration. Xumo Enterprise powers and monetizes the initial set of channels in the new service, ensuring a seamless, high-quality entertainment experience for viewers.
"The launch of Hisense Channels underscores our shared commitment to delivering a seamless, high-quality entertainment experience," said Stefan Van Engen, vice president of content partnerships, acquisition, distribution, and experience at Xumo.
Hisense Channels is not just a step forward for Hisense Smart TVs, but also for the connected TV landscape. Viewers will have convenient access to content from Scripps, Radial Entertainment, Stingray, and other leading publishers, providing a diverse range of options to suit various tastes.
The partnership between Hisense and Xumo is one of many partnerships Xumo has established in the industry. Xumo's enterprise business now powers FAST experiences for multiple major OEMs, smart TV operating systems, pay-TV providers, and ad-supported streaming apps.
David Gold, president of Hisense USA, stated that the partnership with Xumo Enterprise unlocks a world of premium content for their customers. "Hisense Channels is beginning its rollout on August 14 on Hisense Google TVs, giving content owners and advertisers more ways to reach new audiences," he added.
The launch of Hisense Channels is a significant step forward in delivering premium, accessible entertainment to every household in America. With over 200 channels for Hisense Smart TVs, viewers can now enjoy a vast array of content without the need for multiple subscriptions.
Hisense Channels reinforces a commitment to innovation and value by offering premium, free, seamless content built into the TVs. This move is expected to further enhance the user experience for Hisense Smart TV owners and contribute to the ongoing growth of the FAST ecosystem.
[1] As of August 2025, Xumo Enterprise powers more than 2,000 free ad-supported streaming TV (FAST) channels across 30+ entertainment platforms and streaming services worldwide.
- Stefan Van Engen, vice president of content partnerships, acquisition, distribution, and experience at Xumo, stated that the launch of Hisense Channels underscores a shared commitment to delivering a seamless, high-quality entertainment experience.
- The partnership between Hisense and Xumo is one of many partnerships Xumo has established in the industry, powering FAST experiences for multiple major OEMs, smart TV operating systems, pay-TV providers, and ad-supported streaming apps.
- The new service, Hisense Channels, starting its rollout on August 14 on Hisense Google TVs, marks a step forward for both companies and the industry as a whole, offering a diverse range of content from Scripps, Radial Entertainment, Stingray, and other leading publishers.
- With Hisense Channels reinforcing a commitment to innovation and value, viewers can now enjoy premium, free, seamless content built into the TVs, bolstering the user experience for Hisense Smart TV owners and contributing to the ongoing growth of the FAST ecosystem.
- By unlocking a world of premium content for their customers, David Gold, president of Hisense USA, added that the partnership with Xumo Enterprise gives content owners and advertisers more ways to reach new audiences, bringing a vastarray of content to viewers without the need for multiple subscriptions.
