Ford Announces Significant Electric Vehicle Revamp - Innovative EV Framework to Combat Affordable Chinese Electric Cars
In a significant move for the automotive industry, Ford has announced plans to invest $2 billion in transforming the Louisville Assembly Plant in Kentucky. This investment, revealed on August 11, 2025, will pave the way for the production of a new midsize electric pickup truck, known as the 2028 Ford T3.
The announcement also marks the introduction of the Ford Universal EV Production System, a revolutionary system designed to streamline assembly, enhance ergonomics, and increase production speed by up to 40% compared to current vehicles at the Louisville Assembly Plant. This system will bring about assembly efficiency and quality improvements through automation and complexity reduction.
The event, attended by Kentucky Governor Andy Beshear and Ford CEO Jim Farley, underscores the state's importance in Ford's EV future and American vehicle manufacturing. The 2028 Ford T3 EV is expected to be a midsize electric pickup, positioned between the size of a Maverick and a Ranger, built on a new lower-cost EV platform developed recently by Ford.
Currently, the Louisville Assembly Plant builds gasoline-powered Escape and Lincoln Corsair models. However, with this investment, the plant will transition to EV production, securing 2,200 jobs and representing one of the largest economic development investments in Kentucky's history.
Ford's CEO, Jim Farley, described the Aug. 11 event as a "Model-T moment" for Ford, hinting at the potential game-changing impact of this move. The company's strategy seems to be steered in the efficient and cost-effective direction set by Ford's former CEO, Alan Mulally, who eliminated vehicle platforms and encouraged engineers to focus on perfecting existing ones.
Ford's success with the F-150 Lightning and the Mustang Mach-E suggests that the company is well-positioned to compete better with Chinese EVs by introducing innovative solutions such as the Ford Universal EV Production System. The company is also anticipated to unveil more about its EV plans, including the unveiling of a new EV and an EV platform, on Aug. 11, 2025.
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Sources: - Automotive News - Electric Vehicle News and Reviews - Ford
[1] Automotive News. (2025, August 11). Ford to invest $2 billion in Kentucky for electric vehicle production. Retrieved from https://www.autonews.com/electric-vehicles/ford-to-invest-2-billion-in-kentucky-for-electric-vehicle-production
[2] Electric Vehicle News and Reviews. (2025, August 11). Ford Announces $2 Billion Investment in Kentucky for Electric Vehicle Production. Retrieved from https://www.evnewsreport.com/2025/08/11/ford-announces-2-billion-investment-in-kentucky-for-electric-vehicle-production/
[3] Ford. (2025, August 11). Ford to invest $2 billion in Kentucky to build next generation midsize electric pickup truck. Retrieved from https://media.ford.com/content/ford/en/news/2025/08/11/ford-to-invest-2-billion-in-kentucky-to-build-next-generation-midsize-electric-pickup-truck.html
[4] Kentucky Governor's Office. (2025, August 11). Governor Beshear and Ford CEO Jim Farley announce $2 billion investment in Kentucky for electric vehicle production. Retrieved from https://governor.ky.gov/news/governor-beshear-and-ford-ceo-jim-farley-announce-2-billion-investment-in-kentucky-for-electric-vehicle-production
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