FanDuel takes over BeyondPlay in latest merger
**FanDuel Strengthens Its Position in the US iGaming Market with Acquisition of BeyondPlay**
In a strategic move to bolster its presence in the rapidly growing US iGaming market, FanDuel, the leading sportsbook and second-ranked iGaming brand in the country, has announced the acquisition of BeyondPlay. This acquisition adds BeyondPlay's best-in-class jackpots and multiplayer technology to FanDuel Casino, further enhancing its iGaming offer.
Founded by Karolina Pelc in 2021, BeyondPlay is a B2B technology venture offering next-generation iGaming software. The company has secured funding from leading industry venture capitalists, entrepreneurs, and investors, and has obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.
The focus of the acquisition is on product development and innovation. BeyondPlay provides two flagship products: a Jackpot Management System and a Multiplayer Software. The Jackpot Management System offers content-agnostic and highly customizable jackpot campaigns, while the Multiplayer Software allows multiple users to participate in the same casino game sessions, pool their stakes, and share their entertainment experience.
The acquisition also brings the experienced team from BeyondPlay into FanDuel. This addition will strengthen FanDuel's ability to develop more effective player acquisition and retention strategies, aligning with its focus on growth in the iGaming sector.
Asaf Noifeld, Managing Director at FanDuel Casino, commented on the acquisition, stating that it further strengthens FanDuel Casino's leading customer experience. Karolina Pelc, CEO at BeyondPlay, stated that the acquisition validates the hard work and dedication of their team and the vision behind their products.
The strategic acquisition of BeyondPlay will enhance FanDuel Casino's iGaming offer, particularly with the addition of market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities. This move is part of FanDuel's strategy to continue to grow its rising share of the US iGaming market.
FanDuel's share of the US iGaming market grew to 26% in Q4 2023, which was up 5% year-on-year. This acquisition is expected to further boost FanDuel's growth and strengthen its position as a dominant player in the US iGaming market.
[1] https://www.fanduel.com/press/fanduel-acquires-beyondplay [2] https://www.beyondplay.co/news/beyondplay-acquired-by-fanduel [3] https://www.flutterentertainment.com/press-releases/flutter-entertainment-acquires-beyondplay-to-strengthen-its-position-in-the-us-igaming-market [4] https://www.casinobeats.com/news/fanduel-casino-acquires-beyondplay-to-bolster-its-us-igaming-offering/ [5] https://www.globenewswire.com/news-release/2023/01/10/2586080/0/en/FanDuel-Casino-Acquires-BeyondPlay-to-Enhance-Its-Igaming-Offer-and-Strengthen-Its-Position-in-the-US-Market.html
Sports betting industry leader FanDuel, through the acquisition of BeyondPlay, is integrating advanced technology to bolster its jackpot and multiplayer features in the iGaming sector. Founded by Karolina Pelc in 2021, BeyondPlay is a tech venture that offers next-generation iGaming software, enhancing FanDuel's iGaming offer with its best-in-class jackpot technology and multiplayer software capabilities.
