Expansion of Odds88 signaled through the appointment of Will Fyler as the new Managing Director
Odds88 Appoints Will Fyler as Managing Director to Drive Strategic Growth and Expansion
In a significant move, Odds88, a leading sports data aggregation provider, has appointed Will Fyler as its Managing Director. Fyler brings over 17 years of experience from the sports betting sector to his new role, joining an agile and forward-thinking provider at an exciting time.
Fyler previously held the position of Chief Commercial Officer at Sporting Solutions. He has also held senior roles at Spotlight Sports Group, TXODDS, and Fitzdares. His appointment comes following Odds88's January 2025 rebrand, and he is expected to steer the company through a phase of strategic expansion and momentum building.
Under Fyler's leadership, Odds88 aims to reinforce its new strategic direction. The strategic focus includes consolidating and expanding Odds88’s market presence, leveraging Fyler’s commercial expertise to accelerate growth and enhance commercial partnerships, and aligning operational strategy to support the updated brand identity and platform capabilities as part of the Yolo Group-owned entity.
Lara Falzon, CEO of Yolo Group's B2B brands, has commented on Fyler’s appointment, indicating a new chapter for Odds88 with a sharp commercial focus and bold product-focused thinking. Fyler states that Odds88 is at the forefront of redefining sports trading data delivery, consumption, and usage. He looks forward to solidifying Odds88's position as a standout player in the industry and driving innovation for the company's partners.
The momentum at Odds88 is driven by increasing demand for its highly customizable odds feeds, market-leading risk management capabilities, and AI-driven API solutions. Fyler expresses a desire to help Odds88 innovate at scale, capitalizing on the strong momentum post-rebrand.
Sources do not provide a detailed step-by-step roadmap for Odds88's strategic plans, but it is clear that the company is poised for growth and expansion in the sports aggregation market.
[1] Odds88 Appoints New Managing Director
[2] Sports Betting Veteran Joins Odds88
[3] Will Fyler to Lead Odds88
[4] Odds88's New Managing Director Discusses Vision
[5] Interview with Will Fyler, Odds88's New Managing Director
[1] Sports betting veteran, Will Fyler, has been appointed as Odds88's new Managing Director, aiming to drive strategic growth and expansion for the leading sports data aggregation provider.
[2] As Odds88 positions itself for growth and expansion in the sports aggregation market, finance and technology industries are expected to play key roles under the leadership of Fyler, with a focus on commercial partnerships and platform capabilities.
