Expands UK Operations with BetTOM Partnership for EveryMatrix
EveryMatrix, a leading iGaming software provider, has announced a multi-year partnership with fast-growing betting and casino operator BetTOM. This strategic alliance is set to significantly impact BetTOM's growth trajectory in the competitive UK market.
The partnership grants BetTOM access to EveryMatrix's full turnkey solution, a comprehensive suite of betting technology that includes sportsbook, casino, and platform services. This integration allows BetTOM to manage its operations efficiently, enabling real-time control over its business processes.
EveryMatrix's partnership with BetTOM comes after the release of its groundbreaking gamification solution, EngageSuite, in mid-May. This "all-in-one" loyalty and gamification platform is designed to boost customer engagement and is expected to play a crucial role in BetTOM's growth strategy.
BetTOM identifies EveryMatrix's turnkey and dynamic horse racing products as potential growth drivers. Horse racing is a significant vertical in the UK, and EveryMatrix's acquisition of FSB Technology and the launch of its racing solution are key steps in EveryMatrix's plan to grow in the UK by leveraging innovative technology.
The partnership supports BetTOM's ambitious plans to expand in the UK market. By leveraging EveryMatrix's advanced technologies, BetTOM aims to increase its market share among recreational players, focusing on personalized marketing strategies.
EveryMatrix's CEO, Ebbe Groes, expressed his excitement about partnering with BetTOM, led by industry veteran Paul Colley. Groes commended BetTOM's team of experts and the leadership demonstrated by Colley.
The new agreement is expected to attract recreational players and help BetTOM build its customer base. Moreover, the partnership is anticipated to help BetTOM generate instant revenues by controlling its operations in real time.
EveryMatrix also reports strong first quarter results, with a 39% increase in net revenue to €54m and a 27% increase in EBITDA to €28m in Q1. These impressive figures underscore EveryMatrix's commitment to delivering value to its partners and contributing to their growth.
EveryMatrix's full turnkey solution is designed to enable operators to make real-time, data-driven decisions, a capability that, if extended to BetTOM, could further enhance its ability to engage with customers effectively. Although not directly mentioned in the context of BetTOM, EveryMatrix's collaboration with Optimove allows for real-time marketing campaigns based on player behavior.
This strategic partnership between EveryMatrix and BetTOM is a testament to the power of collaboration in driving growth and innovation in the iGaming industry. As both companies continue to innovate and expand, the UK market is poised for exciting developments in the world of online betting and gaming.
- BetTOM can utilize EveryMatrix's full turnkey solution, which includes sportsbook, casino, and platform services, to manage its operations efficiently and achieve real-time control over its business processes, potentially boosting growth in the competitive UK market.
- EveryMatrix's collaboration with BetTOM is expected to attract more recreational players, help BetTOM build its customer base, and generate instant revenues, while also allowing BetTOM to leverage EveryMatrix's advanced technologies for personalized marketing strategies, further enhancing its customer engagement efforts.
