RubyPlay Expands to Delaware, Bringing Exciting Slot Titles to Players
Expands business presence in Delaware through an extended collaboration with Rush Street Interactive, as represented by RubyPlay.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, has expressed excitement about entering a second US state, marking a key milestone in the company's US expansion strategy. The expansion comes as a result of an extended partnership with Rush Street Interactive, which now includes Delaware.
RubyPlay, a B2B iGaming development studio, debuted in the US market earlier in New Jersey. The Delaware launch, coordinated with Rush Street Interactive’s platforms such as BetRivers, allows players in Delaware to access over 20 RubyPlay slot titles. These include popular games like Immortal Ways® Diamonds SE, Diamond Explosion® Patriots, and Immortal Ways® Buffalo, which feature localized themes to enhance appeal in the US market.
The strategic partnership with Rush Street Interactive, a respected and trustworthy online casino operator in the United States, underscores RubyPlay's approach of leveraging trusted operator alliances to drive player engagement and retention. Richard Schwartz, CEO at Rush Street Interactive, expressed delight about the expanded partnership, stating that the collaboration continues to impress.
RubyPlay's expansion strategy in the US regulated iGaming states focuses on entering multiple markets through partnerships with established operators. The company utilizes existing operator relationships, particularly with Rush Street Interactive, to enter new regulated states seamlessly. This methodical approach to US market penetration, beginning with New Jersey and expanding into Delaware, is designed to deliver a diverse portfolio of localized slot titles tailored for US audiences and high-quality, engaging content designed to drive sustained player interest and retention.
RubyPlay is confident that their content will resonate with players in Delaware, similar to their success in New Jersey. The company aims to enter multiple regulated iGaming states following its New Jersey debut, aligning with its global growth ambitions and its wider strategy to accelerate presence in other regulated markets by focusing on bespoke games and strong operator partnerships.
Dr. Loz stated that RubyPlay is bringing fresh and bold content to Delaware, further demonstrating Rush Street Interactive's trust in RubyPlay's ability to deliver engaging content. The collaboration between the two companies is a testament to the growing influence of RubyPlay in the US iGaming market.
Technology plays a crucial role in RubyPlay's expansion strategy, as they utilize it to localize themes in their slot titles and seamlessly enter new regulated states through partnerships with established operators.
The innovative games developed by RubyPlay, such as Immortal Ways® Diamonds SE, Diamond Explosion® Patriots, and Immortal Ways® Buffalo, leverage advanced technology to provide engaging content tailored for US audiences.
