Expanding Eco-Friendly Agriculture: AgreenaCarbon Confirms 2.3 Million Transformations in Regenerative Farming Practices through Our Digital Platform
In a significant stride towards sustainability, the AgreenaCarbon Project has become the first large-scale arable farming initiative to be verified under Verra's Verified Carbon Standard (VCS) VM0042 methodology. This pioneering project, operating across 1.6 million hectares of regenerative farmland in multiple European countries, has issued 2.3 million Verified Carbon Units (VCUs).
Agreena's approach emphasises soil health, biodiversity restoration, and measurable carbon dioxide reductions. By leveraging technology, such as satellite imagery, machine learning, and sensor networks, the project verifies carbon credits with accurate, field-level data.
The AgreenaCarbon Project's verification by Verra marks a pivotal moment in agriculture-based climate change mitigation. This independent assessment confirms the project's measurable climate impact, further bolstering its credibility.
The project's success is driven by growing consumer demand for climate-friendly products. Major food and beverage companies, including Nestlé and PepsiCo, are investing heavily in regenerative sourcing. Nestlé has pledged CHF 1.2 billion, while PepsiCo has funded USD 216 million for such initiatives.
Leading firms such as Radisson Hotel Group have pre-ordered a substantial share of the credits issued by the project. This demonstrates the growing recognition of the project's importance in combating climate change.
Agreena integrates with tokenized carbon marketplaces and digital platforms to lower transaction costs, making it easier for smallholders and large enterprises to participate. Banks and investors are also factoring carbon gains into lending strategies, helping reduce financing risks and providing easier access to capital for sustainable farming initiatives.
Denmark's mix of taxes and subsidies encourages sustainable farming, while the USDA's USD 3.1 billion program rewards verified soil improvements. Moreover, 25% of Europe's Common Agricultural Policy (CAP) payments now target eco-friendly schemes.
Oleksandr Mustipan, a farmer involved with Agreena, describes the project as transformative. The project has contributed to nearly 1.2 million tonnes of carbon dioxide reduction through improved farming methods. Over 1.1 million tonnes of carbon dioxide have been captured and stored in soils through the project.
The regenerative agriculture market is projected to grow from USD 9.2 billion in 2025 to USD 18.3 billion by 2030, reflecting a 14.75% Compound Annual Growth Rate (CAGR). This growth underscores the increasing importance of sustainable farming initiatives in the fight against climate change.
Agriculture is responsible for 22% of global anthropogenic emissions, making soil management a critical aspect of climate change mitigation strategies. The AgreenaCarbon Project serves as a beacon of hope, demonstrating the potential of regenerative agriculture to combat climate change and promote sustainable farming practices.
