Expanded real-estate blog traffic through the strategic use of infographics and blog visuals, recorded a 380% growth, according to a recent case study titled "Lease Ref"
In the competitive world of commercial real estate, Lease Ref, the world's only online commercial lease review company, needed a fresh approach to communicate complex information in an engaging way. Enter Carrie Wood, co-founder of Lease Ref, with a unique solution: infographics.
With over 17 years of forensic accounting experience in commercial real estate, Carrie Wood couldn't use sophisticated design software to create content. Instead, she turned to beginner-friendly, drag-and-drop online tools designed specifically for ease of use and fast results.
Carrie discovered our platform, which offers thousands of professional, customizable templates. She found it ideal for her needs, as it provided simple visuals to explain key concepts in her blog posts, and infographic templates that required small edits like changing fonts, icons, and colours.
One of the main growth channels for Lease Ref is the blog, and Carrie noticed that infographics kept readers on the page by breaking up chunks of text, making the content less intimidating. She used an area chart template to illustrate the opportunity for profiting from a subletter, and a Venn Diagram infographic for a blog post about sale leasebacks.
Carrie customized her infographic template using My Brand Kit to fit her brand, and saved her custom designed infographics as templates for future use. She also found that using custom blog headers enticed readers and drove more clicks to blog pages than before.
Our platform offered Carrie multiple export options for completed designs, and provided her with professional icons, illustrations, and stock photos from Pixabay and Unsplash. Carrie organised her content into folders for easy access, and was able to easily apply the Lease Ref branding to each design.
For those looking for simple, user-friendly platforms for creating professional-looking infographics and blog visuals without prior design experience, consider platforms like Canva, Piktochart, Venngage, Easelly, Visme, and DesignBold. These platforms generally offer free plans with options to upgrade for more features, and are designed to let non-designers create visually appealing content through drag-and-drop interfaces, pre-designed templates, and AI tools to reduce the learning curve.
In the end, Lease Ref's innovative use of infographics has proven to be a scalable, long-term answer for communicating complex information in an engaging and accessible way, setting the company apart from the competition.
Technology and brand kit played pivotal roles in Carrie Wood's innovative approach to communicating complex information at Lease Ref. She utilized technology-driven platforms like Canva, Piktochart, Venngage, Easelly, Visme, and DesignBold to create professional-looking infographics and blog visuals, despite lacking prior design experience. Meanwhile, she personalized the infographics by fitting them to her brand using the brand kit tool available on these platforms.
