Expanded Cooperation Between Logistics and IT Departments Discussed by Skotti Fietsam of Accuride
In a significant move, Accuride has appointed Skotti Fietsam as its Chief Information Officer (CIO), marking a new era for the company's digital marketing strategy. Fietsam, who hails from GreenTech Solutions, brings a wealth of experience and a fresh perspective to her new role, where she will oversee both the supply chain and digital marketing operations.
Fietsam's approach to digital transformation is people-centric and business-needs-focused. She believes in understanding the needs of the people and the business before implementing digital marketing solutions. This strategy is evident in Accuride's focus on digital tools in its supply chain, which is part of a broader strategy of data, AI, and digital transformation.
The digital tools at Accuride are designed to enhance the adaptability of the supply chain, particularly in managing immediate impacts such as tariffs. The supply chain mapping at Accuride is aimed at providing immediate and precise calculations in the event of disruptions, enabling the company to respond swiftly and effectively.
Digital tools also play a significant role in ensuring compliance at Accuride. Fietsam's insights from her role as the Chief Sustainability Officer at GreenTech Solutions will undoubtedly prove invaluable in this regard.
Recently, Fietsam shared her insights at the ALSC Digital Strategies North America event. The event recap blog, titled "The power of data, AI and digital marketing transformation in the supply chain", discusses expert insights from the event, including takeaways from a panel on compliance featuring Fietsam.
Accuride's emphasis on digital tools is not just about technology; it's about improving the supply chain's resilience and flexibility in the face of disruptions. The company is mapping out its supply chain to achieve better flexibility, ensuring it can quickly calculate the impact of disruptions, including tariffs, using digital tools.
In conclusion, Accuride's digital transformation strategy, under the guidance of Skotti Fietsam, is set to revolutionise the company's supply chain operations. By focusing on people, priorities, and business needs, Fietsam aims to set the business cases and then find the tools that best satisfy those needs, ensuring a seamless and efficient digital transformation journey for Accuride.
