Establishing Favorable Connections with Operator Partners Through the Use of Branded Games: An Insightful Approach
Taking the iGaming World by Storm: Evoplay's Branded Games
Hop aboard the thrilling rollercoaster that is the evolution of branded games in the iGaming industry, where Evoplay Entertainment is making some seriously stealthy moves. Partner collaborations have been a crucial part of the journey, with the goal of delivering nothing but the best slot games out there. But just what is it that makes branded games a game-changer for player acquisition and retention? We chatted with Evoplay's Head of Growth Marketing, Diana Larina, to find out the deets.
How's Evoplay Revving Up the Branded Games Engine?
Branded games are more than just a passing fad; they're powerful tools for building strong connections that involve the provider, casino, and player. With 70% of consumers opting to discover products via content rather than ads, it's no surprise that these games have become the focus.
Though just a year ago, Evoplay's branded games were merely a small-scale operation, the team wasted no time capitalizing on their success — ramping up production and seeing significantly higher returns. The process typically commences with requests from partners, which are relayed through Key Account Managers. After nailing down the terms and conditions, the branding process ensues. Depending on the project's complexity, it could take a couple weeks, or in rare cases, up to a month to finalize. Evoplay's final product? A top-quality, branded game that tantalizes players, boosts engagement, and enhances brand awareness and trust.
What Sets Evoplay's Branded Games Apart?
In a sea of generic offerings, Evoplay's branded titles shine with their blend of striking visuals, technical genius, and tailored gaming themes and mechanics. Each game is an ode to the casino's brand identity and targets specific audience segments in the market where their partners operate. Working closely with partners, the team makes decisions on what elements to brand, where to add logos, and sometimes even modifies the mechanics or rules. The result? Exclusive branded games that put Evoplay at the forefront of the market and resonate with players.
The Perks that Come with Branded Games for Operators
Branded games turn the tables in operators' favor by bolstering player engagement and boosting business metrics. They foster brand loyalty, trust, and retention, offer exclusivity, differentiate operators from competitors, and boost sales — all backed by Evoplay's internal data analysis that demonstrates massive growth across all key metrics: Rounds, GGR, Bet Sum, and Users. The numbers don't lie; operators need to hop on the branded games train before their advantages become old hat.
Why is Strong Branding Crucial for Acquiring and Retaining Players?
The iGaming market is cutthroat, with player engagement and trust being prime objectives. A solid brand — whether Evoplay's or a partner's — helps establish credibility by signifying quality, reliability, and consistent enjoyable gaming experiences. Strong branding is the bedrock of player loyalty and preference, fostering trust in offerings.
Partners' Reaction to Evoplay's Branded Games
Evoplay's partners have embraced the branded games with open arms. At first, some tested the waters with a single order, but after witnessing the impact on business metrics, some started ordering in series. Success stories include two award-nominated branded games for BetCosntruct: Mr. First Greatest Catch and FastToken: Penalty Shoot-out: Street. The power of branded games transcends borders, captivating players across Europe, Latin America, and beyond.
To sum up, in addition to offering fresh and engaging content, branded games enable us to forge stronger connections with players, establishing a solid foothold in this competitive iGaming landscape.
- With their focus on creating exclusive, branded games, Evoplay Entertainment is leveraging technology and smart-home devices to enhance gaming experiences, targeting specific audience segments.
- In contrast to generic offerings, Evoplay's branded games showcase a unique blend of stunning visuals, innovative mechanics, and tailored themes, making them ideal for iGaming operators seeking to stand out in the market.
- By partnering with providers like Evoplay, operators are able to boost engagement, foster brand loyalty, and differentiate themselves from competitors, ultimately leading to improved business metrics such as increased rounds, GGR, bet sum, and users.
- In the highly competitive iGaming world, strong branding plays a critical role in acquiring and retaining players, as it demonstrates quality, reliability, and consistency, ultimately fostering trust and building long-term relationships with players.
