Enso Rings' Innovative Safety Accessories Make Waves in Industry
Enso Rings, an innovative accessory brand, has caused a stir in the industry with its latest bracelet collection. Founded by Brighton Jones and Aaron Dalley, the company is now worth approximately $20 million.
The duo started Enso Rings after Brighton's near-traumatic experience with a stuck engagement ring during a rock climbing trip. Their solution? Rings and engagement rings made from silicone rubber, designed to break if they get stuck, preventing finger avulsion.
Enso Rings appeared on Shark Tank Season 9, seeking $500K for 7.5% equity. Despite not securing a deal with any of the Sharks, the company's innovative safety aspect has resonated with consumers. In just 18 months, Enso Rings generated $3.8 million in sales. However, customer acquisition remained a challenge.
The accessory industry is dynamic, with trends constantly emerging and fading. Enso Rings' unique focus on safety could be the next big trend, offering a solution often overlooked in the industry.
Enso Rings, valued at $20 million, continues to make waves with its new bracelet collection. Despite not securing a deal on Shark Tank, the company's innovative silicone rubber accessories, designed to prevent finger injuries, have proven popular with consumers. With $3.8 million in sales in just 18 months, Enso Rings is poised to make a significant impact in the accessory industry.
