E-commerce platform Jumia narrows down Q2 2025 losses to $16.5 million, with an increase in active customers recorded
Jumia Announces Strategic Shifts and Strong Q2 2025 Results
E-commerce giant, Jumia, has announced significant changes in its operations and impressive financial results for the second quarter of 2025. The company believes that reallocating resources to higher-performing markets will significantly enhance operational efficiency and accelerate growth.
According to the company's latest report, Nigeria, Egypt, and Kenya have been identified as key markets, showing significant increases in total revenue and active customer numbers. Jumia's Gross Merchandise Value (GMV) in Nigeria increased 36% year-over-year in Q2 2025, while across the Group, GMV reached $180.2 million. The Group's active customer number grew by 7%, from 2 million in Q2 2024 to 2.2 million in Q2 2025.
The decision to shut down operations in South Africa and Tunisia was made to optimize resources and focus on markets with stronger growth potential. South Africa and Tunisia accounted for a combined 6.2% of total orders and 7.5% of GMV for Jumia in 2023 and the first half of 2024.
Jumia's Q2 2025 results demonstrated continued momentum in the core consumer business. The company delivered a meaningful improvement in cash burn quarter-over-quarter, driven by growth and a positive impact from working capital. This led to a trimmed operating loss of $16.5 million in Q2 2025. Revenue for the quarter was $45.6 million, representing a 25% growth year-over-year.
In a statement, Jumia Group CEO, Francis Dufay, expressed optimism about the company's future. He stated that Jumia is on track to breakeven in Q4 2026 and raised the company's full-year 2025 guidance and long-term profitability targets based on current trends. Dufay is also confident in reaching Jumia's strategic goal to breakeven on a Loss before Income tax basis in the fourth quarter of 2026 and achieving full-year profitability in 2027.
Usage growth and strong engagement were reported across markets in Q2 2025. Notably, Jumia's momentum orders grew by 25% in Nigeria. Gross items sold from international sellers grew 36% year-over-year in Q2 2025.
Jumia Group announced plans to shut down its operations in South Africa and Tunisia by the end of 2024. The company believes these strategic shifts will enable it to focus on markets with the highest growth potential, thereby enhancing operational efficiency and accelerating growth.
With these positive developments, Jumia Group is well on its way to achieving its long-term goals and solidifying its position as a leading e-commerce player in Africa.
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