E-commerce Businesses Navigating Sales Instability Without costly Advertising Agencies, as shown by Lionel Bruder
In the ever-evolving world of e-commerce, a scalable system is essential for sustainable growth. According to Lionel Bruder, CEO of Bruder Consulting and an experienced online retailer, this system should consist of various marketing channels, automation tools, and AI.
Marketing, Bruder emphasizes, is the most crucial and decisive factor for e-commerce success. With a scalable system, entrepreneurs can manage marketing independently, focusing on other aspects of their business. This independence is particularly important as many e-commerce brands often struggle with fluctuating sales and lack of predictability.
Bruder's consulting services aim to help e-commerce companies establish their success system and operate independently. The goal is to help these companies develop internal competencies, adapt to the market without relying on third parties, and achieve more efficient processes and a clear course.
One of the key issues in e-commerce, Bruder suggests, is the lack of strategic thinking, leading to revenue problems for those who rely on agencies. High costs in outsourcing marketing to agencies may yield only modest results, leading to frustration and a sense of losing control. Many e-commerce companies, therefore, rely on agencies for advertising or email marketing, but results often fall short of expectations. Agencies may not be helpful in generating scalable, profitable revenue, as they often pursue their own goals and consider entrepreneurs as just a number unless they pay exceptionally high fees.
The solution, Bruder suggests, lies in having one's own scalable marketing system instead of outsourcing. The press contact information for Bruder Consulting is available on their website (https://lionelbruder.de/).
To build a scalable marketing system that achieves predictable and sustainable growth without relying on third-party agencies, focus on developing an internal, data-driven infrastructure combining technology, automation, and customer-centric strategies.
Choosing the Right E-commerce Platform
The first step is to choose a scalable e-commerce platform with built-in marketing and multichannel selling features. Examples include BigCommerce or Adobe Commerce (Magento), according to your business size and technical capabilities. These platforms support flexibility and growth without constant external help.
Implementing a Robust CRM and Marketing Automation System
The next step is to implement a robust CRM and marketing automation system tailored for e-commerce. Tools like ActiveCampaign or Drip automate personalized customer journeys, segment users, run A/B tests, and track revenue attribution, enabling your internal team to manage marketing efficiently at scale.
Developing Data-Driven Growth Strategies
Develop data-driven growth strategies around customer acquisition and retention. This includes conversion rate optimization through continuous testing and iteration, influencer and affiliate partnerships managed in-house for authentic reach without agency fees, and expanding sales channels strategically (marketplaces, social media) while owning your customer data directly.
Focusing on Direct-to-Consumer (D2C) Approaches
Focus on Direct-to-Consumer (D2C) approaches, which give brands full control over the entire customer experience, marketing messaging, and profit margin. This helps create personal, engaging brand stories and customer loyalty programs independent of third-party distribution.
Building Internal Skills and Processes
Finally, build internal skills and processes by training your team on analytics, content marketing, automation workflows, and customer insights, so you can rapidly adapt and optimize campaigns without outside dependency.
By integrating scalable technology platforms, marketing automation, and direct customer engagement, your brand can consistently generate growth in a cost-effective, predictable way without relying on third-party agencies. This approach maximizes control over marketing spend, brand positioning, and customer experience while enabling sustainable scaling as your business evolves.
For entrepreneurs, the central question should be: How can scalable, profitable revenue be generated? Establishing a scalable system can lead to higher and more stable monthly revenues, growth in social media channels, and a consistent email funnel generating new customers. Contact Lionel Bruder of Bruder Consulting for guidance on establishing a scalable and profitable e-commerce business.
Technology plays a significant role in developing a scalable marketing system for e-commerce success, as it allows for automation and data-driven strategies.
Businesses can achieve more efficient processes and a clear course by building an internal system that combines technology, automation, and customer-centric strategies, as suggested by Lionel Bruder, CEO of Bruder Consulting.
