Dubai Welcomes Innovative Fragrance Art Studio Within New IFF Creative Hub
IFF (NYSE: IFF), a leading innovator in taste, scent, and nutrition, has recently inaugurated its new Scent Dubai Creative Center within the Dubai Science Park Laboratory Complex. The 2,000-square-meter facility is an addition to IFF's existing site and is equipped with cutting-edge technology and resources to drive innovation in the fragrance industry.
Sabrya Meflah, the president of fine fragrance at IFF, expressed her excitement about the new venture, stating, "Our Scent Dubai Creative Center is a testament to our commitment to the Middle East region and our dedication to creating fragrances that resonate with local and global consumers."
The Scent Dubai Creative Center boasts a perfumery art studio designed for co-creation with customers, allowing for collaborative innovation in the field of fragrances. This studio will enable IFF to closely work with clients, enhancing the co-creation process and ensuring that fragrance products meet specific client needs.
Moreover, the center serves as a hub for innovative fragrance design, providing a space where ideas can be developed and tested in a collaborative environment. It features state-of-the-art facilities, likely benefiting from cutting-edge infrastructure, facilitating advanced research and development in fragrance creation.
Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, part of TECOM Group, commended IFF's commitment to the region, stating, "IFF's presence in Dubai further strengthens our position as a hub for innovation and scientific advancement."
IFF's creative contributions in the Middle Eastern perfumery market have played a significant role in the global expansion of leading regional brands. The company's scent team has been operating in Dubai for over 15 years, and their work has resulted in the creation of global icons that extend beyond the region.
The Scent Dubai Creative Center also draws inspiration from local and regional cultural heritage, as evidenced by the presence of a majlis, a traditional Middle Eastern sitting room. This integration of cultural elements reflects IFF's commitment to creating fragrances that resonate with the region's unique preferences.
Furthermore, the center is equipped with a semi-industrial production robot to accelerate speed to market. This innovation will enable IFF to cater to the region's unique and evolving consumer demands more efficiently.
In addition to its focus on fragrance creation, IFF's Dubai Science Park site caters to customers in the food and beverage industry, offering solutions in taste, food ingredients, and food biosciences.
The Scent Dubai Creative Center is a strategic initiative by IFF to enhance its capabilities in fragrance innovation and customer collaboration within the Middle East region. By fostering a collaborative environment and leveraging cutting-edge technology, IFF aims to continue pushing the boundaries of fragrance creation and meet the evolving needs of consumers in the region and beyond.
- The Scent Dubai Creative Center, a new addition to IFF's existing site, drives innovation in the global fragrance industry with cutting-edge technology and resources.
- The center boasts a perfumery art studio designed for co-creation with customers, fostering collaborative innovation in the field of fragrances.
- It serves as a hub for innovative fragrance design, providing a space where ideas can be developed and tested in a collaborative environment, with state-of-the-art facilities facilitating advanced research and development.
- IFF's creative contributions in the Middle Eastern perfumery market have significantly contributed to the global expansion of leading regional brands.
- The center draws inspiration from local and regional cultural heritage, integrating cultural elements and creating fragrances that resonate with the region's unique preferences.
- In addition to its focus on fragrance creation, IFF's Dubai Science Park site caters to customers in the food and beverage industry, offering solutions in taste, food ingredients, and food biosciences.
