Discussion for Tomorrow: "Mobility's profound impact on individuals' emotions"
In the rapidly evolving world of automotive, two influential figures, Carla Welti and Frank M. Rinderknecht, have been at the forefront of the shift towards e-mobility. Welti, who entered the industry in 2019, has witnessed this transformation firsthand. Rinderknecht, on the other hand, has already covered an impressive 12,500 kilometers using an electric car, and considers the transition to electric mobility as the biggest game-changer in recent decades. Both visionaries believe that a certain deceleration is necessary for a real step into the future of mobility. They emphasize the importance of considering the consumer, highlighting that mobility is an emotional topic, involving joy, freedom, and status. According to Welti, the bond with a car is never about the shell but always about the content, similar to a smartphone. She believes that presenting a car on social media is not interesting; people want to see what one experiences with the car. Prof. Dr. Tobias Schmidt is convinced that electromobility is the drive of the future, and Rinderknecht agrees. However, they both stress that the change in mobility cannot happen within an election cycle and needs sustainable changes. During the 6th Polestar Future Talk, car influencer Carla Welti and automotive visionary Frank M. Rinderknecht discussed their visions for the future. The Polestar base camp was set up in the heart of the Austrian Alps for the FAT International Ice Race this year, where the Arctic Circle collection, a homage to the unmistakable motorsport DNA of Polestar, was unveiled. Welti desires more cars with character and history in the future, and both she and Rinderknecht agree that the potential for the future of mobility lies in emotion. Autonomous driving, while ideal for commuters, will not replace the entire automotive industry, according to Carla Welti. As Rinderknecht prepares for his next electric road trip to Japan, both he and Welti wish for an innovative, sustainable, and user-centric future in automobile manufacturing. They believe that without deceleration, every vision in mobility loses its focus. Telling a good story awakens emotions, memories, and needs, regardless of the price, says Welti. In conclusion, the future of mobility lies in a balance of innovation, sustainability, and emotion, as advocated by Carla Welti and Frank M. Rinderknecht. Their vision for a user-centric, emotional, and sustainable automotive industry is a beacon of hope for the future of transportation.
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