Discover strategies for boosting user retention in real-time gaming and virtual settings through active user interaction.
On Thursday, September 15, 2022, at 2:00 PM Eastern Daylight Time, Agora is set to host an enlightening event that promises to delve into the intriguing world of Real-Time Engagement (RTE) technologies in games and interactive media. The 1-hour discussion will be led by Patricia Finlayson, a Senior Product Marketing Manager at Agora, and Jona Barcelo, a Senior Product Manager with a focus on gaming, interactive media, and the metaverse.
The event, presented by Agora, will explore common RTE use cases that have revolutionised the way users interact with digital platforms. These use cases include live interactive gameplay, instant feedback and dynamic gamification elements, interactive live streaming features, collaborative game campaigns, and real-time updates and notifications.
Live interactive gameplay, such as voice chat or video calls integrated directly into the game, has transformed the gaming experience by enabling real-time communication and collaboration among players. Instant feedback and dynamic gamification elements, like real-time leaderboards, points, badges, challenges, and rewards, respond immediately to player actions, fostering a sense of immediate gratification and competition.
Interactive live streaming features, such as live chat, polls, Q&A sessions, and gamified participation, engage viewers in broadcasts, making them an integral part of the experience. Collaborative game campaigns that integrate experiences across brands or platforms encourage user participation and brand interaction, creating a sense of community and shared experience.
Real-time updates and notifications keep players or audiences informed and engaged during live events or competitions, personalised to user preferences. These use cases harness real-time event processing to enable seamless, low-latency interactions that boost user engagement, retention, and monetization potential in both games and interactive media.
Patricia Finlayson, known for her successful track record of driving revenue growth across EMEA markets through innovative marketing strategies, and Jona Barcelo, renowned for his love of books, movies, and exploring game worlds, will share their insights from examples across the industry's history, including classic online games, modern metaverses, and more.
Beyond the technical aspects, the discussion will also cover the communities fostered by RTE technologies and the business value that RTE driven retention can provide. Patricia Finlayson, a proud mother to a daughter who has recently graduated with an Engineering degree, and Jona Barcelo, whose professional expertise lies in driving product development and strategic planning for gaming, interactive media, and metaverse projects, are both excited to lead this insightful discussion.
The upcoming Agora event, focused on Real-Time Engagement (RTE) technologies, will delve into the influence of RTE on social media platforms, where features like live polls and real-time updates create engaging experiences for users. Artificial intelligence can be applied to enhance these interactions, providing personalized recommendations and responses based on user preferences.
In the realm of entertainment, RTE technologies allow live sports events to offer sports betting opportunities with real-time updates, amplifying viewer engagement. The use of RTE in gaming extends beyond live interactive gameplay, with artificial intelligence powering intelligent, dynamic opponents for a more challenging gaming experience.
Additionally, the discussion will highlight the role of RTE in fostering communities, as found in the metaverse, where artificial-intelligence agents assist in creating an immersive and interactive environment for users. This community aspect, paired with the business value provided by RTE-driven retention, positions RTE as a crucial element in the future of entertainment and technology.
