DirectTV Gains Majority Control Over INVIDI Technologies Through Acquisition

DirecTV Acquires Majority Stake in INVIDI Technologies

DirecTV, a longtime proponent of addressable advertising, has directly acquired a majority stake in INVIDI Technologies, marking a full investment as an ownership rather than just a partnership or minority stake. The terms of the acquisition were not disclosed.

INVIDI Technologies, a provider of addressable television advertising products, offers solutions at the heart of the commercial television advertising ecosystem. Their software enables personalized and targeted advertising on TV platforms, benefiting major pay-TV providers such as DirecTV and Dish Network.

INVIDI's technology allows advertisers to deliver specific ads to individual households rather than broadcasting the same ad to all viewers, a feature that has been instrumental in connecting brands with their audiences on DirecTV.

The company provides three primary solutions for advertisers: INVIDI Conexus, INVIDI Edge, and INVIDI Pulse. INVIDI Conexus is a consolidated campaign management and order distribution platform, while INVIDI Edge is a supply-side solution for distributors and programmers to deliver addressable advertising. INVIDI Pulse manages, serves, and optimizes ad delivery across direct and programmatic sales channels for streaming services.

DirecTV's increased involvement in INVIDI is expected to further grow INVIDI's business in the U.S. The company will continue to operate as an independent entity, with its existing management leading the way.

INVIDI has a longstanding relationship with DirecTV as a client and an investor. This acquisition is a testament to the success of their partnership and the potential for further growth in the addressable advertising market.

Recently, DirecTV added addressable advertising capabilities to its linear satellite inventory, a move that is expected to further enhance the effectiveness of INVIDI's solutions. With this acquisition, DirecTV demonstrates its commitment to the future of targeted advertising and its belief in INVIDI's ability to lead the way in this field.

INVIDI plans to continue to work on building successes internationally, expanding efforts in India, APAC, MENA, Europe, and Latin America. The company's focus on global expansion, combined with DirecTV's support, positions INVIDI for significant growth in the years to come.

The acquisition of a majority stake in INVIDI Technologies by DirecTV signifies DirecTV's full investment in the media technology company, moving from a partnership or minority stake to ownership.
INVIDI Technologies offers solutions that are central to the commercial television advertising ecosystem, benefiting pay-TV providers such as DirecTV and Dish Network.
INVIDI's technology enables personalized and targeted advertising on TV platforms, including satellite services like DirecTV, which has been instrumental in connecting brands with their audiences.
INVIDI offers three primary solutions for advertisers: INVIDI Conexus for campaign management, INVIDI Edge for supply-side solutions, and INVIDI Pulse for managing, serving, and optimizing ad delivery across streaming services.
With DirecTV's increased involvement, INVIDI is expected to grow its business in the U.S. and continue operating independently, with its existing management leading the company.
The acquisition is a testament to the successful partnership between INVIDI and DirecTV, and it signals the potential for further growth in the addressable advertising market, particularly in global expansion efforts in regions such as India, APAC, MENA, Europe, and Latin America.