Digital tool offerings empower 250 farmers at the Safire Connect Forum in Eldoret, courtesy of Safaricom.
Empowering Agribusinesses in the Rift Valley: The Safaricom Safire Connect Forum
In the heart of July 2025, Eldoret played host to the Safaricom Safire Connect Forum, an event designed to empower over 250 farmers, agripreneurs, and stakeholders in the Rift Valley region with digital tools and financial literacy sessions to boost agribusiness growth[1][3][5].
The forum, which was part of the M-PESA Sokoni - Rift Edition, a week-long celebration from 14th to 19th July, brought together participants from across the Rift region[3]. The regional festivities, which began in Turbo, aimed to deepen digital and financial inclusion in the area[3].
The Safaricom Safire Connect Forum offered interactive sessions focused on practical use of digital tools designed for agribusiness. These included financial tools such as Ziidi MMF, Fuliza ya Biashara, and Pochi la Biashara, which are geared towards business growth and cash flow management[3][5]. Taasi Till and Taasi Pochi were also presented, offering solutions for streamlined financial organization. Lipa na M-PESA, a secure, cashless transaction solution, was also highlighted[3][5].
Financial literacy sessions were a key component of the forum, designed to help participants understand how to manage their business finances more effectively, improving cash flow and business sustainability[3][5].
The M-PESA Sokoni - Rift Edition is Safaricom's celebration of M-PESA's 18th anniversary, and it consists of roadshows, customer rewards, and community engagement forums across the Rift region[3]. The Safaricom Safire Connect Forum fits within the company's "Grow with Safaricom" initiative, which has been reaching businesses across various Kenyan regions since March 2024[2]. This initiative focuses on technology adoption, skills enhancement, and knowledge sharing to help MSMEs digitize operations, enhance customer experience, and scale.
Safaricom executives emphasized the forum's goal of supporting agribusinesses to embrace technology and financial innovation as a pathway to sustainable growth and improved market reach[2][3]. The forum served as a strategic platform to equip agribusinesses with digital financial solutions and literacy, helping them digitize operations, manage finances better, and increase productivity and market access[1][3][5].
In essence, the Safaricom Safire Connect Forum in the Rift region aimed to help farmers discover new pathways to scale their agribusinesses. It was a testament to Safaricom's commitment to supporting businesses as they embrace technology and grow.
[1] Safaricom Newsroom. (2025). Safaricom Safire Connect Forum Empowers Agribusinesses in the Rift Valley. Retrieved from https://www.safaricom.co.ke/newsroom/safaricom-safire-connect-forum-empowers-agribusinesses-in-the-rift-valley
[2] Safaricom. (2025). Grow with Safaricom. Retrieved from https://www.safaricom.co.ke/business/grow-with-safaricom
[3] Safaricom. (2025). M-PESA Sokoni - Rift Edition. Retrieved from https://www.safaricom.co.ke/m-pesa/m-pesa-sokoni-rift-edition
[5] Microsoft. (2025). Safaricom Safire Connect Forum 2025. Retrieved from https://www.microsoft.com/en-us/microsoft-events/safaricom-safire-connect-forum-2025
Technology played a significant role in the Safaricom Safire Connect Forum, where practical sessions on digital tools were offered to boost agribusiness in the Rift Valley. Ziidi MMF, Fuliza ya Biashara, Pochi la Biashara, Taasi Till, Taasi Pochi, and Lipa na M-PESA were among the financial tools showcased, aimed at business growth and cash flow management.
By embracing technology and financial innovation, agribusinesses in the Rift Valley can expect sustainable growth and improved market reach, as demonstrated by the Safaricom Safire Connect Forum. This aligns with Safaricom's "Grow with Safaricom" initiative, which emphasizes technology adoption and knowledge sharing to help businesses scale.
