Digital agency, Code and Theory, expands its clientele with the addition of Kettle, as numerous companies increasingly prioritize digital transformation.
Code and Theory Acquires Digital Shop Kettle
Code and Theory, a creative agency owned by Stagwell Group, has announced the acquisition of digital shop Kettle. This marks the fifth acquisition for Code and Theory and is significant for its potential impact on the agency's growth and service offerings.
Founded in 2009, Kettle has built a reputation for its capabilities in content creation and production. The acquisition enhances Code and Theory's ecommerce capabilities and expands its content production abilities, making it a more formidable player in the digital agency landscape.
Dan Gardner, co-founder and CEO of Code and Theory, underlined the benefits of adding Kettle's capabilities in content creation and production as a key reason for the acquisition. He also emphasized the importance of a cultural match in the acquisition, stating that the shared philosophical beliefs between the two companies played a crucial role in the decision.
The timing of the acquisition coincides with a surge in demands for content production and ecommerce services, positioning Code and Theory well to meet the needs of its clients in the ever-evolving digital landscape.
Code and Theory's acquisition of Kettle is noteworthy for its potential impact on the agency's service offerings. The acquisition is significant for Code and Theory's growth and service offerings, as it strengthens the agency's ability to deliver high-quality content and ecommerce solutions to its clients.
The acquisition of Kettle by Code and Theory is significant in terms of enhancing Code and Theory's content production abilities. The addition of Kettle's capabilities in content creation and production will enable Code and Theory to deliver even more engaging and impactful content to its clients.
In a statement, Dan Gardner highlighted the shared philosophical beliefs as a key factor in the acquisition of Kettle. He stated that the acquisition was driven by a cultural match and a shared commitment to delivering exceptional work to clients.
Code and Theory and digital shop Kettle have been in discussions for years before the acquisition. The acquisition is significant for Code and Theory's growth and service offerings, as it strengthens the agency's ability to deliver high-quality content and ecommerce solutions to its clients.
The acquisition of Kettle by Code and Theory is of digital shop Kettle. The details of the acquisition, including the financial terms, have not been disclosed. However, it is clear that the acquisition is a strategic move for Code and Theory, as it positions the agency to meet the demands of the digital age and deliver exceptional work to its clients.
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