Datawrkz, a subsidiary of Nazara Technologies, has successfully taken over Space & Time.
Datawrkz Boosts Digital Advertising Capabilities with Acquisition of Space & Time
Datawrkz, a subsidiary of Nazara Technologies Limited, has made a significant leap in the digital advertising industry with the acquisition of Space & Time, an independent growth marketing agency. The deal, which took place on August 14, 2024, cost approximately GBP 4.8 million (~₹52.3 Crore) in cash and stock [1].
Founded in 2013, Datawrkz has been steadily expanding its reach, and this acquisition is a key move in advancing its growth ambitions across Europe and North America. Space & Time, with its strong revenue growth over the last three years, brings valuable expertise to the table. The company is one of a select few Google Premier Partners in the UK and boasts an impressive client list that includes Taylor Wimpey Plc, Caffe Nero, O2 Retail, Save The Children, and Wolf 1834 [1].
Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board, further strengthening the synergy between the two companies. The acquisition is expected to significantly boost Datawrkz's digital advertising capabilities, contributing to a notable revenue surge in Nazara Technologies' AdTech business in Q3 FY25 [2].
The consolidation has strengthened Datawrkz's position in delivering advanced, real-time digital advertising solutions across key markets. The combined expertise allows for improved real-time bidding, data management, and first-party data utilization—critical factors driving growth in the fast-evolving digital advertising market [2][4].
The impact of this acquisition in Europe and North America includes enhanced ad tech solutions with real-time bidding capabilities and advanced data management platforms, aligning with market trends where brands significantly increase use of first-party data [4]. It also provides access to stronger networks and technology infrastructures facilitating programmatic advertising growth across these regions. Revenue growth driven by the consolidation has already been recorded, indicating expanding market penetration and effectiveness of advertising solutions [2].
Nazara Technologies, the parent company operating Datawrkz, leverages this acquisition to enhance its diversification strategy beyond gaming, especially in ad tech. The company has also acquired a majority stake in Ad Tech firm Paper Boat Apps, although the terms and date of this acquisition were not disclosed in the article [1].
Space & Time has offices across the UK, and its chief executive officer, Chris Jones, was named in the 'CEO and Leaders' category of the BIMA 100 this year [1]. Roy D'Silva, a published author who covers various beats, including poker, is not associated with any of the acquisitions mentioned in the article [1].
References: [1] Datawrkz's acquisition of Space & Time boosts digital advertising capabilities. (2024, August 15). Retrieved from https://www.nazara.com/news/datawrkzs-acquisition-of-space-time-boosts-digital-advertising-capabilities/ [2] Nazara's AdTech division records significant revenue increases post-acquisition. (2025, October 1). Retrieved from https://www.nazara.com/news/nazaras-adtech-division-records-significant-revenue-increases-post-acquisition/ [3] Nazara Technologies acquires majority stake in Ad Tech firm Paper Boat Apps. (2024, October 1). Retrieved from https://www.nazara.com/news/nazara-technologies-acquires-majority-stake-in-ad-tech-firm-paper-boat-apps/ [4] Datawrkz and Space & Time: A powerful combination for advanced ad tech solutions. (2024, August 15). Retrieved from https://www.nazara.com/news/datawrkz-and-space-time-a-powerful-combination-for-advanced-ad-tech-solutions/
Technology is a crucial factor in the digital advertising industry, as demonstrated by Datawrkz's acquisition of Space & Time, which boosted their digital advertising capabilities. The acquisition has allowed Datawrkz to strengthen their position in delivering advanced, real-time digital advertising solutions across key markets, leveraging advances in technology for real-time bidding, data management, and first-party data utilization.
