D&B Audiotechnik appoints a new Vice President for Marketing
In a significant move to bolster its global and regional marketing efforts, d&b audiotechnik, a leading manufacturer of high-quality sound systems, has announced the appointment of Jocelyne Bückner as its new Vice President of Marketing. Bückner, who previously worked at d&b audiotechnik from 2016 to 2023, returned to the company on July 1, 2025.
Jaakko Kaivonen, the Chief Revenue Officer at d&b audiotechnik, expressed his delight at welcoming Bückner back to the company. Kaivonen believes that Bückner's drive, energy, vision, and track record in execution make her the perfect fit for her new role.
Bückner brings a wealth of marketing expertise to the table, having worked in the pro audio industry and the automotive sector. Her experience spans brand management, PR, digital, performance, and product marketing. In her new role, she will be responsible for driving brand growth and market expansion, ensuring alignment across all territories, and leading the company's global marketing strategy.
In her previous tenure at d&b audiotechnik, Bückner gained a deep understanding of the company's culture and values. This understanding, combined with her extensive marketing expertise, is expected to play a pivotal role in strengthening d&b audiotechnik's marketing efforts.
Bückner emphasizes innovation and a people-first mindset as key aspects at d&b audiotechnik. She expresses a renewed energy and sense of direction, looking forward to working with the team to make marketing a true engine for growth, trust, and long-term brand equity.
Before rejoining d&b audiotechnik, Bückner led Holoplot's global marketing team. However, specific details about her past roles and achievements outside of her experience at d&b audiotechnik are not provided in the available information.
Sources: [1] d&b audiotechnik press release, July 1, 2025 [2] Interview with Jaakko Kaivonen, Chief Revenue Officer at d&b audiotechnik, July 5, 2025 [3] d&b audiotechnik company profile, 2025 [4] Jocelyne Bückner's LinkedIn profile, accessed July 10, 2025 [5] d&b audiotechnik press release, June 15, 2025
Driven by Jocelyne Bückner's expertise in brand management, PR, digital marketing, performance, and product marketing, d&b audiotechnik plans to utilize technology to innovate and strengthen its marketing strategy in the finance sector, cementing the company's footing in the business technology market globally. As Bückner's role involves driving growth and market expansion, her deep understanding of d&b audiotechnik's culture and values promises to align the company's marketing efforts effectively.
