Crucial Video Marketing Stats You Need to Understand
In the brave new digital world, video marketing reigns supreme for businesses of all stripes, whether B2B or B2C. It's an impactful means to connect with customers and propel emotions, helping brands forge deeper connections. But why, oh why, is it that small-time and mid-level business owners and marketers continue to shy away from this powerful marketing tool?
Marketing Maverick or Scaredy-Cat?
The video revolution has gripped social media platforms, with video content increasingly making a cameo in content marketing programs worldwide. However, video marketing remains a daunting frontier for anyone new to this tech landscape.
Fear of the unfamiliar isn't the only worry; the specter of cost looms large. Video marketing can indeed be pricey, but with a bit of scrappiness and creativity, small brands can triumph over this obstacle. With reported successes across industries, video marketing is an exciting digital marketing avenue worth exploring.
Jumping into a brand new medium can be daunting, especially when it involves fancy equipment and specialist skills. If you're torn, hopefully, these jaw-dropping stats on video marketing will give you a nudge in the right direction.
Video Marketing for Everybody and their Grandma
Regardless of whether you're targeting other businesses or individual consumers, video marketing can drastically boost your reach.
Assuming you're a B2B brand, video marketing is your ticket to reaching decision-makers in top businesses. Get this: a whopping 59% of these business honchos prefer viewing videos over pouring over blog posts. If you're a B2C business, you can expect four times as many prospects to swoon over your videos compared to those who fancy reading about your products.
SEO and Traffic Delight
If you're hankering for a higher search engine ranking and a glut of website visitors, consider spicing up your content mix with videos. Videos can drive a spectacular 157% increase in organic traffic from search engine results. Guess what? An astounding 65% of folks say they'll bound onto a brand's website post watching a video.
SEO and traffic go hand in hand like peas and carrots. The more organic traffic you sling onto your website, and the longer you can mantle them there, the stronger your search rankings will be. Creative, top-tier marketing videos can help you achieve this plum goal by captivating new visitors and spinning them around for good solid looks.
Hook, Line, and Sinker your Audience
First things first; keep your audience sweet by feeding them the content they desire. And guess what they want? Videos! People devour a third of their web time with their eyes glued to online videos. What's more, over half of all internet users chow down on online videos every day.
Videos are significantly more popular with millennials, as folks aged 25-34 typically consume more online videos than other generations. And get this: over 40% of people actually yearn to see more video content from business marketers.
Better yet, videos are like catnip for internet users. These little video wonderland nuggets are 1,200% more likely to be shared than ol' reliable links and text combined. Plus, videos trigger genuine audience engagement—double trouble! Diode Digital discovered that a whopping 60% of viewers will interact with a video-based post before settling for a wallow in text.
Master and Commander
Teach 'em how to sail the seven seas and rise to the status of a maritime doyen. And, hey presto, you'll develop a sterling rep as a maven in your corner of the digital universe.
Video is a high-impact instructional method. The yen for online learning has surged, with YouTube searches involving tutorials and "how-to"s leaping 70% from 2014 to 2015. By Jove, YouTube users viewed a staggering 100 million hours of tutorial/how-to videos between January and May in 2015!
Ye old Doctor James McQuivey of Forrester Research posits that one minute of video is akin to 1.8 million words when utilized with strategic finesse. Whiteboard videos, in particular, lend a delightful interactive touch, helping your audience retain 58% more information on average.
That's Not All, Captain!
Ready to hoist the anchor and set sail on your video marketing adventure? Remember these numbers:
- Simply embedding a video into your marketing email messages can skyrocket your campaign's click-through rate (CTR) by a cool 200–300%.
- 90% of consumers confess that videos about products aide them in making purchasing decisions.
- And 64% of consumers claim they're more liable to complete an online purchase after they've gawked at a product video.
Videos jazz up your landing pages, boosting conversion rates up to 80%. Plus, these nifty little video nuggets make an indelible impression. You got it—over 80% of online users can recall an ad they've watched on video, while almost half of them take some kind of related action post-viewing.
Lastly, videos incite viewers to take action. In the digital melee, online consumers who watch product demo videos are an eye-popping 1.81 times more likely to bite the bullet and make a purchase.
Size Doesn't Matter
When it comes to effective video marketing, size truly takes a backseat. A full 20% of viewers will bail on a video within the first 10 ticks. Time, as they say, is of the essence. Bite-sized videos help you milk maximum results from the chaos.
One Jun Group study showed that people share short videos (15 seconds or peanuts!) 37% more often than ponderous videos lasting between 30 - 60 seconds. And since a significant portion (up to 85%!) of your audience watches videos without the clattery drip-drip-drop of sound, remember to emphasize visuals! 'Tis also essential to caption your videos, wherever possible.
What about the most popular videos on YouTube? Pull up your bootstraps and make them part of your video content strategy. Seek out other nifty video sites like YouTube, where you can hang your videos like a colorful tapestry.
- Despite some apprehensions, video marketing is proving to be a powerful tool for various businesses, offering a 157% increase in organic traffic from search engine results and making it 65% more likely for people to visit a brand's website after watching a video.
- For B2B brands, video marketing can boost reach and preference, with 59% of business decision-makers preferring to watch videos compared to reading blog posts. For B2C businesses, videos can attract four times as many prospects compared to those who prefer reading about products.
