Crafting the Game Awards Emblem
The Evolution of the Game Awards Logo: A Journey Towards Modern Minimalism
The Game Awards logo, a symbol synonymous with excellence and innovation in the gaming industry, has undergone a transformation that reflects the evolving aesthetics of the gaming community and the prestige of the awards.
The redesign of the logo was undertaken by the Vienna-based design firm, STUDIO HERRSTRÖM. The new logo is a more minimalist interpretation of the original, which was initially designed by Pentagram. This redesign embraces modern minimalism and smooth line stylistics, mirroring the nature of the event itself—celebrating gaming culture with elegance and clarity.
The design process was meticulous, with every detail carefully chosen. Extensive research was conducted to gain a deep understanding of the gaming industry and its future. Inspiration was sought from various sources, including the gaming industry itself, other design disciplines such as graphic design and typography, and even the feedback from peers, fellow designers, gamers, and industry experts.
The logo's design was intended to convey the idea that the Game Awards is a celebration of the artistry and craftsmanship in gaming. The sleek typography represents the industry's cutting-edge nature. The intersecting lines and shapes in the logo symbolize the convergence of different gaming genres and the unity of creators and players. The logo's vibrant colors were designed to evoke energy and excitement, while the sleek lines and overall design embody the spirit of gaming.
The redesign aimed to modernize and simplify the original emblem, creating a sleek, contemporary mark that resonates with the evolving aesthetics of the gaming community. The updated logo strips down unnecessary complexity to highlight how "less can be a lot more," focusing on clean shapes and a refined graphic system that unites simplicity with a strong visual identity suitable for trophies and event branding.
In summary, the Game Awards logo is a testament to the evolution of the gaming industry, embodying the spirit of innovation, unity, and excitement that defines this dynamic field. The redesign by STUDIO HERRSTRÖM has successfully modernized the logo, making it a symbol that resonates with the current and future generations of gamers.
Technology played a significant role in the redesign process, as STUDIO HERRSTRÖM utilized advanced design software to create the new, minimalist Game Awards logo.
The sleek typography and clean shapes of the updated logo mirror modern technological advancements in the gaming industry, enhancing entertainment value for viewers during the awards ceremony.
