Crafting Engaging Digital Displays for Optimal Impact
Modern retail outlets are stepping up their game with high-tech solutions like cloud-based content management systems (CMS) for LED displays, keeping their stores fresh and attractive. Digital signage is no longer just a marketing tool; it's a crucial foundation for future collaborations with other brands.
Take, for instance, Roasters Market, a gas station, coffee bar, and convenience store in Chickasha, OK. Owned by Lawson Holdings of Norman, OK, this store is now a blueprint for successful future locations, with its drive-thru component being a game-changer for the company.
Power Requirements and Setup
This project necessitated a ground-up design and installation. When Coffman Media, the digital signage systems integrator, arrived on the scene, they had to upgrade the power requirements for internal signage systems. Jason Ault, Coffman Media's co-founder, oversaw a team that reinstalled extra power and networking cabling to get the systems up to speed for the digital menu board installation.
Patience is Key
The number of monitors needed depends on factors like traffic flow, the location of store sections, and creating a welcoming environment. According to Ault, at least four displays are typically used, but the number can go as high as ten for larger stores with more space.
A client in this situation requested an outdoor drive-thru digital menu board system with 55-inch displays from LG. These displays were mounted to a drive-thru pedestal mount system provided by Palmer Digital Group, complete with a two-way headset system for customer service.
Cloud-Based Messaging
For the Chickasha location, LG's UL3J displays were used, which were synchronized via a cloud-based content management system called Signagelive. This software enables easy content upload and scheduling changes to suit different seasons and product offerings. It also reduces perceived wait times by displaying entertaining content while customers wait in line or at a table.
The software-centric platform is highly secure with ISO 27001 certification, ensuring protection against hacking. Through its digital signage system, Roasters Market can manage and update the content on each display independently or synchronize all displays for seamless content streaming.
Serve the Space
Mounts for the displays were installed by Crimson AV. In-line multi-display mounts were used, allowing for flexibility in the display positioning. The displays were micro-adjusted for precise alignment and to create a seamless, single display effect.
In conclusion, there is no one-size-fits-all approach to designing digital signage systems for retail spaces. It requires careful consideration of factors like hardware, content strategy, energy efficiency, integration, and compatibility. By getting the right information and choosing the right technologies, retailers can create engaging digital displays that enhance the customer experience, increase sales, and support future collaborations.
Enrichment Data:
When designing digital signage systems, consider these factors for effective implementation:
- Hardware Selection
- Type of Displays: LED screens for brightness and energy efficiency, LCD screens with LED backlighting for cost-effectiveness.
- Interactive Elements: Touch-enabled displays or kiosks for interactive content.
- Content Strategy
- Content Types: Promotions, new product announcements, tutorials, brand stories.
- Content Refresh: Regular updates to avoid boredom.
- Personalization: Based on time, weather, and customer preferences.
- Content Management Systems (CMS)
- Cloud-Based CMS: Remote management, real-time changes, analytics.
- Accessibility and Control: User-friendly for staff, data analysis for content decisions.
- Energy Efficiency and Sustainability
- Energy-Efficient Hardware: Auto-brightness sensors, low-power media players.
- Smart Energy Management: Scheduling and brightness adjustment based on traffic levels.
- Integration and Compatibility
- Integration with Existing Systems: Inventory management, customer loyalty programs.
By considering these aspects, retailers can craft digital signage systems that maximize benefits, drive engagement, and increase sales while minimizing costs.
- The digital menu board installation for Roasters Market required upgrades to the power requirements, facilitated by the digital signage system integrator, Coffman Media.
- For retail spaces, it's essential to adopt a software-centric platform like Signagelive, which enables easy content upload, scheduling changes, and synchronization for seamless content streaming on digital signage displays.
- In designing digital signage systems for retail spaces, it's crucial to consider factors such as hardware selection, content strategy, energy efficiency, integration, and compatibility to create engaging displays that enhance the customer experience and increase sales.
