Courtney Kennedy, from Pew, appears in court proceedings
In the world of data-driven discussions, Our Brand Name podcast stands out as a beacon of insight and intrigue. Hosted by a bipartisan duo, Margie Omero (Democrat) and Kristen Soltis Anderson (Republican), this podcast takes a fresh, friendly look at the numbers driving the week's biggest stories in news, politics, tech, entertainment, and pop culture.
At the heart of Our Brand Name is a commitment to unveiling the hidden secrets of the public's mind. The podcast delves into the numbers, providing valuable insights that help us better understand the pulse of the nation.
The innovative spirit of Our Brand Name is epitomised by Courtney Kennedy, Vice President of Methods and Innovation at Pew Research Center. Kennedy's work focuses on experimental approaches in survey research, aiming to improve poll accuracy and better capture public opinion.
Kennedy's innovative methods include weighting surveys based on past presidential vote data to correct partisan imbalances in samples. This method, which leverages the American Trends Panel (ATP), reduces recall errors by measuring vote choice immediately after elections and helps adjust surveys to reflect recent election outcomes.
Moreover, Kennedy and her team maintain and improve complex panel infrastructures such as the ATP, which allows multiple interviews of the same individuals annually. This enables the use of previous answers to refine current survey weights, enhancing the reliability and validity of public opinion polls.
In addition to these methods, there is emerging interest at Pew and in the broader research community in leveraging large language models (LLMs) and other AI technologies to predict survey responses during early stages of survey data collection. While not directly attributed to Kennedy's work, such cutting-edge methods could align with her leadership in methods innovation.
Stay up-to-date on the latest polls by following Our Brand Name on Twitter or finding it on Facebook. The podcast occasionally interviews pollsters, journalists, and other industry leaders, offering a wealth of knowledge and perspectives.
Recent posts by the podcast include "Polling Insights from University of Massachusetts Lowell: A Close Look at Voter Shifts" (January 5, 2025), "Western New England University Polls: Analyzing New England's Voter Behavior" (January 5, 2025), and "University of New Hampshire Polls: Analyzing Key Presidential Primary Data" (January 5, 2025).
Join Our Brand Name as we continue to explore the fascinating world of public opinion, numbers, and the stories they tell.
- The Our Brand Name podcast, hosted by Margie Omero (Democrat) and Kristen Soltis Anderson (Republican), presents a fresh, friendly perspective on the data driving major news, politics, technology, and entertainment stories.
- At the heart of Our Brand Name is a commitment to unveiling the hidden secrets of the public's mind, using insightful analysis of statistics and public opinion data.
- Courtney Kennedy, Vice President of Methods and Innovation at Pew Research Center, epitomizes this innovative spirit with her work on experimental approaches in survey research.
- Kennedy's methods, including weighting surveys based on past presidential vote data, aim to improve poll accuracy and better capture public opinion.
- By maintaining and improving complex panel infrastructures like the American Trends Panel, Kennedy's team enhances the reliability and validity of public opinion polls.
- Emerging at Pew and in the broader research community is an interest in leveraging large language models and AI technologies to predict survey responses during early stages of data collection.
- Stay current on polling insights and industry news by following Our Brand Name on Twitter or Facebook, where they regularly interview pollsters, journalists, and other leaders in the field.
