Corporate meals made convenient: Swiggy rolls out DeskEats in 30 Indian urban centers, featuring Bengaluru and Pune among the locations.
Swiggy Limited, a leading online food ordering platform in India, has launched a new service called DeskEats. This curated food delivery experience is designed with convenience and productivity in mind, catering specifically to the needs of working professionals.
The service can be accessed by typing "Office" or "Work" in the Swiggy app. DeskEats is available in over 7,000 tech parks, corporate hubs, and business centers in 30 Indian cities. With DeskEats, users can access over 700,000 items from a network of more than 200,000 restaurants.
DeskEats features themed collections such as "Stress Munchies," "Deadline Desserts," "Value Combos," "Healthy Nibbles," "One-handed Grabbies," "Sip-tastic Fuel," and "Teamwork Bites." These collections are meant to cater to various needs, from midday energy boosts to group orders.
One of the standout categories is "One-handed Grabbies," which accounted for nearly 30% of all DeskEats orders. These are food items that can be consumed with one hand, ideal for multitaskers. Fries and Garlic Breadsticks were the top picks in Mumbai and Gurugram, respectively.
Swiggy's DeskEats initiative builds upon its Corporate Rewards program, which offers various discounts to employees of enrolled organisations. The program has enrolled over 150,000 employees in under three months and has reached 14,000 organisations.
The Corporate Rewards program offers up to Rs 2,000 off on Dineout bookings and Rs 225 discounts on food delivery. It also offers Rs 100 discounts on Swiggy Instamart purchases, providing a comprehensive solution for all food and grocery needs.
While the specific companies registered for Swiggy Limited's Corporate Rewards program are not publicly disclosed in detail, the program has been well-received, with Mumbai emerging as the top city for DeskEats adoption. Salads dominated the Healthy Nibbles collection across cities, while Chicken Popcorn led the Stress Munchies category in Bengaluru.
In conclusion, DeskEats offers a convenient and productive food delivery solution for working professionals. With its themed collections, variety of options, and discounts, it is set to revolutionise the way working professionals approach their meals.
