Citi Wealth (collaborates with) Allfunds to boost client offerings
In a strategic move aimed at enhancing its wealth management services, Citi Wealth has partnered with Allfunds, a premier technology partner for top-tier firms. The collaboration, announced on June 30, 2025, centres on Citi Wealth leveraging Allfunds' leading technology platform to improve and expand mutual fund offerings for its clients.
The partnership aims to provide improved speed and execution for Citi Wealth customers by streamlining trade execution, settlement, and reconciliation processes through Allfunds' innovative platform. Citi Wealth will also act as a new sub-distributor for Allfunds, allowing it to tap into the full range of third-party investment offerings available on Allfunds' platform.
Daniel O’Donnell, Head of Alternatives and Investment Manager Solutions at Citi Wealth, emphasized the importance of this collaboration, stating that it is crucial to work with a best-in-class provider like Allfunds to meet the goals of strengthening and simplifying Citi Wealth's business, improving the client and banker experience, and supporting innovation and growth in wealth management services.
The partnership will initially be rolled out for Citi Private Bank clients in the EMEA (Europe, Middle East, and Africa) region later this year. Plans are in place to extend Allfunds' capabilities to other regions in 2026 and 2027. This phased rollout is part of Citi Wealth’s broader strategy to deliver an industry-leading investment offering across multiple regions and client segments by 2027.
Allfunds' chief commercial officer, Gianluca Renzini, praised Citi Wealth for its deep expertise in client solutions and wealth management. He stated that the collaboration will support Allfunds' mission to deliver outstanding service to clients.
This collaboration underscores Citi Wealth’s commitment to innovation and enhancing its client service through technology while broadening its fund offerings internationally with Allfunds’ support. The partnership is a significant step in Citi Wealth's efforts to strengthen and simplify its business and enhance its client and banker experience.
| Aspect | Details | |----------------------------|----------------------------------------------------------------------------------------| | Partnership Goal | Enhance and expand mutual fund offerings; improve trade execution and client experience | | Technology Platform | Citi Wealth to utilize Allfunds' advanced platform for streamlined trading and settlement | | Distribution Role | Citi Wealth becomes a sub-distributor of Allfunds’ third-party investment products | | Initial Launch Region | EMEA, targeted for late 2025 | | Expansion Timeline | Additional regions to benefit in 2026 and 2027 | | Strategic Impact | Simplify and strengthen Citi Wealth’s business model; offer industry-leading investment solutions |
[1] Citi Wealth Press Release, 30 June 2025 [2] Allfunds Press Release, 30 June 2025
- Citi Wealth's collaboration with Allfunds in fintech focuses on lending and wealth management, as they leverage Allfunds' AI-powered technology to enhance their business and strengthen client services.
- The strategic partnership between Citi Wealth and Allfunds marks a significant step in the integration of technology and finance, aiming to provide improved efficiency in investing and wealth management processes.
- In its broader strategy, Citi Wealth seeks to utilize Allfunds' technology for fintech advancements, with plans to extend the service to various client segments and regions, including business markets beyond Europe, Middle East, and Africa (EMEA).
- The joint venture between Citi Wealth and Allfunds demonstrates their shared commitment to innovation, aimed at unlocking new opportunities and delivering outstanding service to clients using AI and financial technology (fintech).
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