Chris Looney takes on the role of Chief Commercial Officer at Bragg Gaming
Hit the Ground Running: Chris Looney Bolsters Bragg Gaming's North American B2B iGaming Push
Get ready for some rockin' changes in the iGaming world! Bragg Gaming, a leading provider of B2B gaming technology and content, has scored another big win with the addition of Chris Looney as their new Chief Commercial Officer.
Taking the North American B2B iGaming Scene by Storm
Bragg Gaming's latest addition to their management team will undeniably bring a diverse global market understanding, stronger than ever, to the table. Chris Looney stepped into the scene as Bragg Gaming welcomed new CEO Richard Carter at the start of the year and brought in industry veteran Lara Falzon to their Board of Directors.
"We couldn't be more elated to have Chris on board! His impressive track record in driving growth and success, coupled with his extensive industry knowledge, will be a key asset as we dig our heels into key markets like the US, UK, Italy, Canada, and the Netherlands," Bragg Gaming shared.
Chris Looney boasts a wealth of industry experience, having served as commercial director at Red Tiger Gaming. His contribution to the company was vital, playing a crucial role in Red Tiger's growth and triumphs. Before that, Looney nabbed progressively senior roles at another online gaming technology and content supplier, Microgaming.
In a statement, Chris Looney was over the moon about joining forces with Bragg Gaming: "The company's global presence and powerful proprietary product and content portfolio in the B2B iGaming space create an incredible base for expansion into new markets."
North America: Just the Beginning
With Chris Looney's skills in top form as Bragg Gaming's chief commercial officer, he'll work in lockstep with CEO Richard Carter to formulate and implement the company's strategic vision on expanding their footprint in the region, including the burgeoning US market.
To make noise about their intentions in the US, Bragg Gaming inked a definitive agreement with Reno-based technology and content company Spin Games in a $30 million cash and stock deal.
In June, the Canada-based tech and content provider continued its acquisition spree by setting its sights on Nevada-based slot studio Wild Streak Gaming. Another $30 million cash and stock deal sealed the deal. With Chris Looney's appointment, expect these winning moves to gather steam, bolstering Bragg Gaming's position in the B2B iGaming space in the region.
Chris Looney's strategic mindset and nuanced knowledge of North America's iGaming regulations make him the perfect ally for Bragg Gaming as they set their sights on conquering the continent's vast, tantalizing horizon. So, buckle up, people! We're in for one wild ride!
Extra Insights
Chris Looney isn't just a seasoned executive in the online gaming sector; he's a savvy strategist with a knack for navigating intricate regulatory landscapes and driving growth in emerging markets like North America. With his background in strategic business development, first-rate operational knowledge, and comprehensive industry connections, Looney excels in spearheading initiatives that amplify a company's presence across dynamic iGaming landscapes.
In his new role as Bragg Gaming's chief commercial officer, Chris will be championing the company's campaigns to break into regulated North American jurisdictions such as New Jersey, Michigan, Pennsylvania, and Ontario. He'll focus on forging strategic partnerships, managing compliance issues, and growing their product portfolio to align with North American operators' preferences and regulatory standards. His astute guidance has already accelerated Bragg Gaming's penetration into North America by securing licensing agreements, technical integrations, and acquisitions with top-tier operators and content studios.
- Bragg Gaming's strategic push into North America's B2B iGaming market gains momentum as they onboard Chris Looney as their Chief Commercial Officer.
- Chris Looney's expertise in regulatory landscapes and emerging markets, combined with his extensive industry knowledge, will be instrumental in Bragg Gaming's expansion into the US, UK, Italy, Canada, and the Netherlands.
- In line with Bragg Gaming's strategic vision, Chris Looney will collaborate closely with CEO Richard Carter to bolster their presence in the burgeoning US market and other regions.
- Notably, Chris Looney previously served as commercial director at Red Tiger Gaming, contributing significantly to the company's growth and success.
- With appointments like Chris Looney, strategic acquisitions such as Spin Games and Wild Streak Gaming, and a focus on regulated markets, Bragg Gaming is well-positioned to conquer North America's vast and promising iGaming landscape.
