Business-to-business (B2B) growth surges contributing to the increase in returns during the first half of 2021

Business-to-business (B2B) growth surges contributing to the increase in returns during the first half of 2021

In the bustling world of financial services, Equals Group is making waves with its robust performance and strategic shifts. The company, which specialises in foreign exchange and payment solutions, has reported a significant increase in its projected daily revenue for Q3 2021, up from £145,000 in Q2 and £128,000 in Q1.

The growth can be attributed to a variety of factors, including the launch of Equals Solutions, a larger corporate-focused multicurrency collection account, and the introduction of own-name IBAN capabilities for growth in both Equals Money and Equals Solutions. These moves have contributed to a 23% year-on-year increase in Equals Group's H1 2021 revenue, reaching £16.9m.

While the B2C segment of Equals Money has shown recovery compared to 2020, the B2B segment now accounts for 69% of Equals Group's revenue, a decrease from 72% in H2 2020. However, the B2B-led performance of Equals Group is accelerating in Q3 2021, with the B2B segment of Equals Money increasing by 26% year-on-year.

As Equals Group continues to grow, it is moving away from travel and retail towards SMEs. This strategic shift is expected to drive future growth, with the company planning to invest in more products and marketing to sustain its growth trajectory.

Meanwhile, B2B companies are adapting their pricing strategies to meet the challenges of volatile markets and evolving customer needs. Dynamic pricing, the integration of technology, transparency, and trust are becoming increasingly important in this context. B2B firms are moving away from static price books and embracing adaptive pricing strategies, using real-time data and technology to adjust prices quickly in response to market changes. AI is playing a crucial role in this, analysing market demand, competitor pricing, and customer perception to set optimal prices.

Moreover, B2B companies are shifting towards more customer-centric pricing models, considering the specific needs and value perception of different customer segments. Value-based pricing, where the price of a product is tied to the value it delivers to customers, and usage-based pricing, where customers pay based on how much they use the product, are becoming popular trends.

As Equals Group prepares to launch more products in the latter half of the year, it is clear that the company is well-positioned to navigate the dynamic market environment, thanks to its strategic focus on the B2B sector and its commitment to adapting its pricing strategies to meet the needs of its customers.

[1] https://www.forbes.com/sites/forbesagencycouncil/2019/02/12/how-b2b-companies-can-adapt-their-pricing-strategies-for-growth/?sh=4d4e5a68401d [2] https://www.forbes.com/sites/forbesagencycouncil/2019/02/12/how-b2b-companies-can-adapt-their-pricing-strategies-for-growth/?sh=4d4e5a68401d [3] https://www.forbes.com/sites/forbesagencycouncil/2019/02/12/how-b2b-companies-can-adapt-their-pricing-strategies-for-growth/?sh=4d4e5a68401d [4] https://www.forbes.com/sites/forbesagencycouncil/2019/02/12/how-b2b-companies-can-adapt-their-pricing-strategies-for-growth/?sh=4d4e5a68401d

1. Equals Group's strategic focus on the B2B sector and its commitment to adapting pricing strategies, such as dynamic, value-based, and usage-based pricing, are key elements driving its growth in the business and technology sectors.
2. As Equals Group expands its offerings in the latter part of 2021, the company's positioning in the dynamic market environment will be strengthened by its ability to adapt to evolving customer needs, integrating technology, and using AI to optimize pricing strategies.

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