Business growth in the UK for Epassi Group, as they acquire Zest, bolstering their presence in the British market.
In a strategic move to expand its European presence and offer a more versatile benefits management solution, Epassi Group, a leading player in the employee benefits and engagement ecosystem, has acquired UK-based Zest Benefits in July 2025 [1].
Zest, a SaaS platform, empowers employers to manage, communicate, and expand their employee benefits offering more effectively. Its highly configurable and intuitive platform perfectly complements Epassi's vision of a unified, digital-first, multi-benefit experience across all markets [1].
This acquisition marks a significant step in Epassi's continued expansion across Europe, following its operations in Finland, Sweden, Germany, the Netherlands, Italy, the UK, and Ireland. With over 22 million employees reached through one of the most comprehensive digital benefit ecosystems in the world, Epassi is poised to lead the European tech platform for employee benefits and engagement [1].
Matt Russell, CEO of Zest, expressed excitement about joining Epassi, sharing a passion for innovation and wellbeing. He warmly welcomed the Epassi team into the Zest family [1]. As part of the acquisition, Matt Russell has been appointed CEO of the entire Epassi UK business [1].
Pekka Rantala, CEO of Epassi Group, stated that the acquisition of Zest is a significant step in their pan-European growth journey. He emphasised that the integration of Zest's technology and expertise will help Epassi better address regulatory complexities and increase the configurability and ease of use in benefits management software [1].
By combining their strengths, Epassi and Zest will offer clients more value, scale, and product depth. This acquisition significantly expands the product suite available to existing and new customers in the UK and Europe, offering an even more compelling service and product suite to cater to the needs of UK customers [1].
Matt Russell, CEO of Zest, and Pekka Rantala, CEO of Epassi Group, both share a mission to boost the wellbeing of all employees. This acquisition is a testament to their commitment to providing innovative and effective solutions for employee wellbeing.
Sources: [1] Epassi Press Release, (2025). Epassi Acquires UK-based Zest Benefits. [2] Zest Press Release, (2025). Zest Benefits Joins Epassi Group.
In this integration, Epassi's vision of unified digital benefits and Zest's intuitive SaaS platform will collaborate, aiming to offer a more versatile benefits management solution across European business sectors. The merged technology will also facilitate addressing regulatory complexities, enhancing configurability and ease of use in the benefits management software.
