Broadcasting operators unite to streamline advertising technology for local stations
In the ever-evolving landscape of advertising technology, Operative has made a significant stride with the launch of AOS + OnAir Local. This unified adtech platform, announced on April 3, 2025, is designed to help local broadcasters thrive in the digital age.
AOS + OnAir Local is an AI-enabled, cloud-based, cross-platform advertising sales and trafficking platform. It combines two technologies: AOS and OnAir, each with unique capabilities in local and digital advertising management. This integration provides a comprehensive solution for local broadcasters to connect advertising sales and trafficking systems.
The platform offers digital acceleration for local broadcasters by unifying data, products, rate cards, and workflows. It aims to optimize traditional linear business and accelerate local revenue growth. A key feature is its ability to reduce proposal creation time from hours to minutes through AI automation and extensive API integrations.
AOS + OnAir Local improves workflow efficiency with unified cloud-enabled workflows from sales to trafficking to billing. It also enables revenue optimization through advanced yield management logic. The platform provides tools to package and monetize unsold inventory through programmatic channels, driving additional local revenue.
Michael Grossi, CEO at Operative, stated that AOS + OnAir Local is crucial for local broadcasters to thrive in the current digital transformation era. The integrated solution streamlines the complexities of selling across platforms and improves yield, revenue, and performance.
By offering a unified experience across all products and modules, AOS + OnAir Local simplifies onboarding and reduces costs. It delivers a unified solution for end-to-end linear and digital advertising management, making it an essential tool for local broadcasters navigating the digital age.
