BMW Showcases Multimedia Capabilities: Illustrating Innovative Integration Techniques
Lighting up the Auto Industry: BMW's Remarkable Product Presentation at IAA 2013
Competition in the corporate world is fierce, and success often hinges on striking advertising and presentation skills. In 2013, German auto giant BMW took center stage at the International Motor Show (IAA) in Frankfurt, showcasing a future of product unveiling that's now earning awards. The reputable German Design Award 2015 recognizes this groundbreaking achievement. Its extraordinary presentation left no room for debate: a dazzling display of lasers, lights, surround sound, video, and projection mapping.
A Sensory Spectacle of Auto Excellence
BMW didn't mess around when they presented their latest models on a whopping 3,000m2 of exhibition space. The sprawling spectacle boasted a staggering total of 60 different vehicles, adorned with MINI, Rolls-Royce, BMW, BMW M, BMW i, and BMW Motorrad insignia. The masterminds behind this grand production were Blue Scope Communications and Gate.11. They decked out multiple mobile screens, onto which accompanying videos for the 35-minute stage show were projected, resulting in an unforgettable, full-sensory experience. Check it out!
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A Sacred Milestone for BMW
At the IAA 2013, BMW made automotive history by revealing the BMW i3 Concept and BMW i8 Concept studies, heralding the introduction of their new BMW i sub-brand. This sub-brand represented a brand-new vision of future mobility, focusing on electric vehicles that prioritized sustainability and urban use. Key innovations included the carbon-fiber LifeDrive architecture, which combined light weight, crash safety, and efficient design, setting a new standard for electric vehicles [1]. This pioneering, holistic approach to mobility and design helped BMW earn the prestigious German Design Award in 2015, recognizing their boundary-pushing concept and presentation strategy.
In this sensory spectacle, BMW's presentation of their latest models, including electric vehicles from their new BMW i sub-brand, was a mix of lifestyle and technology, showcasing gadgets like mobile screens and projection mapping, transforming the exhibition space into an unforgettable experience that earned them the German Design Award in 2015. The fusion of cars, design, and advanced presentation techniques at IAA 2013 was a testament to BMW's commitment to pushing the boundaries of automotive innovation.
