BMW Museum pays homage to iconic Italian design figures through exhibit
The BMW Museum in Munich is set to open a new exhibition titled "Belle Macchine. Italian Automotive Design at BMW" on June 7, 2025. This exciting event will take place inside the iconic "Bowl" of the BMW Museum, promising a unique exploration into the profound influence of Italian design on BMW's journey.
Spanning five ramps and platforms, the exhibition will showcase 23 classic cars, each a testament to the creative fusion of German engineering and Italian style. One such wildcard is the Giugiaro-designed Nazca M12, which promises to captivate visitors with its playful blend of German precision and Italian flair.
The exhibition delves into BMW's long-standing fascination with Italian aesthetics, tracing collaborations with renowned designers like Giorgetto Giugiaro, Giovanni Michelotti, and Marcello Gandini back to the 1930s. These collaborations have subtly but powerfully shaped BMW's design journey, transforming the brand into a premium marque known for its blend of class and elegance with modern forms and functionality.
Highlights of the exhibition include the BMW Vision Neue Klasse and M1 Hommage, which channel Italy's aesthetic influence into the next design era. The BMW Garmisch concept, designed by Gandini, is a standout in the exhibition, reflecting the peak of Italian coachbuilding as seen in the BMW 2800 GTS Frua.
Other vehicles on display include the BMW 1800 TI/SA, a trio from BMW's Glas chapter, including the 3000 V8 "Glaserati," and the Pininfarina Gran Lusso Coupe. Archive design sketches are also part of the exhibition, offering a glimpse into the design process that led to these iconic cars.
The exhibition culminates with a poetic finale, as Giorgio de Chirico's art is projected in a wraparound format, reflecting the surreal beauty that has long been a part of Italian design.
Curators Anna Schleypen and Klaus-Anton Altenbuchner invite everyone to experience this tribute to Italian design and witness the transformative power of Italian flair on BMW's design journey. The exhibition promises to be an unforgettable journey through automotive history, showcasing the best of Italian design and BMW's enduring commitment to innovation and style.
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