Blank Street's Blueberry Matcha Magic: From Brooklyn Cart to Global Coffee Chain
Blank Street, a New York-based coffee chain, has swiftly become a social media sensation and a go-to spot for blueberry matcha lovers. The company's unique offering briefly earned it the title of 'home of the blueberry matcha' on Google. Despite rapid expansion, co-founder Ignacio Lladó assures customers that quality and experience remain unchanged.
Blank Street's journey began in 2021 from a humble Brooklyn coffee cart. Today, it has expanded to London, opening its first international shop in the summer of 2022. The company's turnover has tripled in just two years, reaching £36m. This remarkable growth coincides with struggles faced by older coffee chains due to the cost-of-living crisis and global economic uncertainty.
Blank Street's success can be attributed to its focus on small, neighborhood coffee shops offering quick service and high-quality espresso. Unlike larger chains like Costa Coffee, Pret A Manger, and Starbucks, Blank Street prioritizes convenience and community. Its well-timed matcha menu launch and venture capital backing have also played significant roles. In summer 2025, matcha sales surged by 114% compared to the previous year.
Blank Street's strategy of collaborations and brand-centric experiences has resonated with younger customers, fostering a strong social media presence. The company's blueberry matcha became a viral sensation, briefly earning it the 'home of the blueberry matcha' tag on Google.
Blank Street's first-ever company-wide profitability was announced in 2025, capping off a remarkable journey from a Brooklyn coffee cart to a global coffee chain. Despite rapid expansion, the company remains committed to maintaining high-quality espresso and community-focused experiences in its small, neighborhood shops.
