Bitcoin strategy leader Brian Brookshire appointed by H100 Group
H100 Group AB Embraces Bitcoin as Strategic Reserve
H100 Group AB, a health technology firm operating in the health and longevity sector, has announced a significant shift in its corporate strategy. The company, now the largest publicly listed Bitcoin treasury company in the Nordic region, will focus on expanding its Bitcoin holdings, refining its corporate strategy, and strengthening investor communications.
This strategic move centers on aggressively accumulating Bitcoin to establish a significant treasury reserve. H100 views Bitcoin as a store of value and a hedge against fiat currency depreciation. The company has raised approximately $114 million (SEK 1.095 billion) through directed share issues and convertible loans to fund this strategy. As of now, H100 holds about 628.22 BTC.
H100's innovative approach to long-term growth reflects its dual focus on digital health and Bitcoin treasury accumulation. The company aligns itself with other tech-driven companies like Tesla and MicroStrategy, adopting Bitcoin as a strategic reserve asset rather than a speculative investment.
In a bid to expand its Bitcoin holdings, H100 plans to continue accumulating Bitcoin, funded by both equity raises and convertible loans. The company also aims to utilize Bitcoin as a protective asset to hedge against currency devaluation and inflation risks.
To enhance investor confidence and expand institutional support, H100 has secured backing from key figures like Blockstream’s Adam Back and participation from institutional investors. The company has also listed on the Frankfurt Stock Exchange, enabling access to European capital markets.
H100 emphasizes robust risk management to handle Bitcoin’s price volatility and regulatory uncertainty, positioning itself at the forefront of the evolving intersection between digital assets and health technology corporate finance.
In a notable move, H100 has appointed Brian Brookshire as its new Head of Bitcoin Strategy. Brookshire, a recognized specialist in Bitcoin treasury companies, has invested in Bitcoin since shortly after MicroStrategy's initial purchases. His appointment underscores H100's commitment to advancing its Bitcoin treasury ambitions.
At H100, Brookshire will work closely with CEO Sander Andersen and COO Johannes Wiik. The purchase of 60.6 BTC at an average price of SEK 1,114,588 per coin on August 6 brought H100's total Bitcoin holdings to 763.2 BTC.
H100 Group AB supports service providers through AI-powered automation, growth tools, and integrated platforms. The company's Bitcoin holdings surged by more than 12,200% in just over two months, growing from 6.2 BTC on June 1, 2025, to 763.2 BTC.
On August 8, H100 announced it will be included in the Morgan Stanley Capital International (MSCI) Global Micro Cap Index, effective August 26 following MSCI's latest review. This inclusion could attract additional institutional interest and broaden H100's shareholder base.
Brookshire expressed enthusiasm for his new role at H100, stating, "I am excited to join H100 and contribute to their innovative approach to digital assets and health technology."
[1] H100 Group AB Press Release, "H100 Group AB Announces Bitcoin Purchase," August 6, 2025. [2] H100 Group AB Press Release, "H100 Group AB Appoints Brian Brookshire as Head of Bitcoin Strategy," August 10, 2025. [3] H100 Group AB Press Release, "H100 Group AB to be Included in MSCI Global Micro Cap Index," August 8, 2025. [4] H100 Group AB Annual Report 2024. [5] H100 Group AB Investor Presentation, Q2 2025.
H100 Group AB, a health technology firm, has adopted Bitcoin as a strategic reserve, positioning itself as the largest publicly listed Bitcoin treasury company in the Nordic region. (technology, bitcoin)
In line with tech-driven companies like Tesla and MicroStrategy, H100 views Bitcoin as a store of value and a hedge against fiat currency depreciation, accumulating Bitcoin to establish a significant treasury reserve. (technology, bitcoin)
