Bitcoin Advocate Michael Saylor Firmly Standing by His Aggressive Bitcoin Strategy in the Face of Market Distrust
In a bold move to capitalise on the digital currency revolution, Michael Saylor, executive chairman and founder of business intelligence firm Strategy (formerly MicroStrategy), has announced an aggressive plan to significantly increase the company's bitcoin holdings. The ambitious goal is to acquire up to 1.5 million bitcoins[2].
As of June 30, 2025, Strategy holds approximately 597,325 bitcoins, with a market value around $64.4 billion at that time[3]. This represents about 4% of the available Bitcoin supply. However, Saylor's sights are set higher, aiming to acquire between 3-7% of the total Bitcoin circulation.
To support and scale this acquisition plan, Strategy launched the STRC preferred stock in July 2025. This bitcoin-backed, variable-rate preferred stock raised $2.5 billion and is seen by Saylor as the company’s “iPhone moment.” This financial instrument aims to provide scalable, yield-bearing capital accessible to a broader investor base, helping fund further BTC acquisition and generate yield from the bitcoin treasury[1].
Financially, Strategy has reported significant bitcoin-related gains. The company has a BTC yield of 25% year-to-date and unrealized fair value gains on digital assets of $14 billion in Q2 2025 alone[3]. The firm also has an active at-the-market (ATM) program with potential capacity of $4.2 billion to further expand capital for bitcoin purchasing[1].
During an August 1 interview on CNBC's Squawk Box, Saylor defended his company's Bitcoin acquisition tactics. He stated that Strategy would not want to own all of the Bitcoin because they want "everybody else to have their piece." When asked about purchasing all of the remaining Bitcoin, Saylor responded "I don't think we'll get all of it," and pointed out that "BlackRock has got more."
Strategy's Q2 2025 earnings call occurred after the announcement of the initial public offering for its variable rate Series A perpetual stretch preferred stock (STRC). The pricing of Strategy's initial public offering for its variable rate Series A perpetual stretch preferred stock (STRC) was at a public offering price of $90 per share[4].
The firm's Bitcoin holdings and acquisition strategy have garnered attention in the cryptocurrency community. Orange ties have become popular among Bitcoin/cryptocurrency advocates, with Saylor making a switch to wearing orange neckties to show off his position as a Bitcoin maximalist. Joe Kernen, the host of CNBC's Squawk Box, was also shouted out as a Bitcoin/cryptocurrency ally for wearing an orange tie in public.
Strategy reported record Q2 2025 earnings of $10 billion net income, a significant increase from its previous earnings[5]. This record earnings followed a successful stock offering fundraising. The record earnings announcement also represented a strategic move for the company, demonstrating the potential returns of a Bitcoin-focused investment strategy.
In summary, Saylor’s strategy combines substantial bitcoin accumulation targets, innovative financing via BTC-backed preferred stock (STRC), and leveraging capital markets to ensure scalable, yield-oriented growth of Strategy’s bitcoin holdings[1][2][3]. The strategy, if successful, could potentially reshape the landscape of Bitcoin ownership and investment.
References: [1] MicroStrategy Announces Pricing of $2.5 Billion Offering of Variable Rate Series A Perpetual Convertible Preferred Stock (MSTR) [2] MicroStrategy Announces Aggressive Bitcoin Acquisition Strategy [3] MicroStrategy Q2 2025 Earnings Release [4] MicroStrategy Announces Pricing of Initial Public Offering of Variable Rate Series A Perpetual Convertible Preferred Stock [5] MicroStrategy Reports Record Second Quarter 2025 Financial Results
- The strategy of Strategy, under the leadership of Michael Saylor, involves utilizing innovative financing through Bitcoin-backed preferred stock (STRC) for the purpose of acquiring a significant portion of the Bitcoin supply, aiming to own between 3-7% of the total circulation.
- As part of this ambitious plan, Strategy has reported substantial bitcoin-related gains, including a BTC yield of 25% year-to-date and unrealized fair value gains on digital assets of $14 billion in Q2 2025 alone, demonstrating the potential returns of a Bitcoin-focused investment strategy in both finance and technology sectors.
