Greentube Expands its Reach in the US Market - A Second Time in Michigan!
BetMGM partners with Greentube for Michigan's online gaming launch
In a thrilling development, Greentube, Novomatic's Digital Gaming and Entertainment division, has struck gold again in North America! This time, the company has set up shop in none other than the Great Lake State - Michigan. Partnering yet again with BetMGM, Greentube has made its grand debut through Entain Gaming Group's platform.
Michigan - the New Frontier for Greentube
Following their successful collaboration in the regulated iGaming market of New Jersey, Greentube is now making a mark in Michigan with a slew of exciting games such as Mighty Emperor, Mighty Sevens, Diamond Cash, and Mighty Elephant.
With an extensive library of video slots, table games, reloaded slots, social casino gaming, video bingo, and more, Greentube's seamless integration across platforms has been made possible by its innovative omnichannel technology.
David Bolas, Greentube's Commercial Director, expressed his excitement about entering the Michigan market, stating:
The US, and Michigan in particular, are key territories for Greentube. This is another very important step for us in the context of the wider US market, and preparations for launching in Pennsylvania are already underway.
Bolas hinted that Greentube's aspirations don't stop at Michigan, and the company plans to continue its North American expansion.
Greentube's Horizon remains Bright in North America!
Recent findings indicate that Greentube's North American expansion plans revolve around strategic partnerships and acquisitions. Although the specific details about Pennsylvania and Ontario aren't publicly disclosed, key developments include undisclosed partnerships (announced March 2025) in various states/provinces, aligning with existing industry trends toward multi-jurisdictional market access.
The parent company, NOVOMATIC, is also stepping up its infrastructure game with the proposed acquisition of Ainsworth (April 2025, $336.5M enterprise value). This move would bolster NOVOMATIC’s technical capabilities for U.S. market penetration, including server-based gaming solutions relevant to iGaming, which could indirectly support Greentube's expansion into regulated markets like Ontario and Pennsylvania.
The competitive landscape in target markets like Pennsylvania and Ontario is intensifying. For instance, the ongoing litigation around Light & Wonder’s hold-and-spin mechanics (April 2025) highlights the importance of proprietary game features in these markets. Greentube's exclusive Diamond Link and Win Ways™ mechanics give it a strategic edge in this context.
Although specific timelines and regulatory applications for Ontario/Pennsylvania aren't mentioned in the available materials, Greentube's parent company now holds strategic assets (via the Ainsworth deal) to accelerate growth in U.S.-adjacent markets like Ontario. Stick around as Greentube continues to shake things up in the North American market!
- Greentube, Novomatic's Digital Gaming and Entertainment division, has launched in Michigan, marking their second entry into the US market.
- In partnership with BetMGM, Greentube is now offering a variety of casino games in Michigan, including Mighty Emperor, Mighty Sevens, Diamond Cash, and Mighty Elephant.
- Greentube's expansion in Michigan is facilitated by their omnichannel technology, which allows seamless integration across video slots, table games, video bingo, reloaded slots, and social casino gaming.
- Greentube's Commercial Director, David Bolas, expressed his excitement about entering the Michigan market, hinting at upcoming plans for Pennsylvania as well.
- Greentube's future plans include strategic partnerships and acquisitions, such as the proposed acquisition of Ainsworth, which could support their expansion into regulated markets like Ontario and Pennsylvania.
- The competitive landscape in target markets like Pennsylvania and Ontario is intense, but Greentube's exclusive Diamond Link and Win Ways™ mechanics give them a strategic edge, setting them up to continue shaking things up in the North American casino-and-gambling market.
