Artificial Intelligence and Data Strategy leader, Hemash Bhatti, appointed as new head by Koin.
In a strategic move to bolster its data-driven growth ambitions, cashless solutions provider Koin has appointed Hemash Bhatti as its new Head of Artificial Intelligence (AI) and Data Strategy. Bhatti brings over 15 years of experience in building and scaling high-impact data and analytics practices across Fortune 500 brands, including Coca-Cola, Disney, Kraft, and the NBA.
Before joining Koin, Bhatti led data strategy and analytics at Apply Digital, where he managed a team of analytics and data engineers, developed discipline strategy across data management, and spearheaded multi-disciplinary data initiatives for various sectors, including automotive, food and beverage, fintech, consumer electronics, and ecommerce.
Bhatti's appointment at Koin is aimed at driving transformation through technology and scaling data-driven solutions. His expertise is expected to enhance Koin's data management and analytics capabilities, benefiting both customers and partners.
One of Bhatti's notable achievements at Apply Digital was the design and deployment of an advanced AI-powered customer segmentation tool. This tool boosted contextual customer trait collection by 140% with over 90% accuracy, demonstrating Bhatti's ability to leverage data for real transformation and client impact.
Another significant achievement was the launch of Apply Digital's first-ever digital personalization program for a leading global food and beverage company. The program scaled across five brands in its inaugural year, driving significant growth in engagement and first-party data collection.
Gary Larkin, President of Koin, stated, "Hemash Bhatti's track record in data strategy and the ethical application of AI aligns perfectly with Koin's vision for its next phase of growth. We are excited to have him join our team and look forward to the impact he will have on our business and our customers."
With Bhatti's appointment, Koin is poised to leverage AI and data to drive business growth, further solidifying its position as a leading provider of cashless solutions in the iGaming industry.
[1] https://www.koin.com/ [2] https://www.applydigital.com/ [3] https://www.fortune.com/fortune500/
Bhatti's expertise in artificial intelligence (AI) and data strategy, as demonstrated at Apply Digital, will likely be instrumental in Koin's aims to transform through technology and scale data-driven solutions. Using AI, Bhatti designed and deployed an advanced customer segmentation tool with high accuracy, showcasing his ability to harness data for real transformation.
